242: Unlocking the Secrets of Successful Franchising with Sit Still Salon

Amy: 0:00

I have invested in other franchise concepts. I love new brands that come to market that are sort of representative of where the culture might be at that moment.

Camille: 0:19

So you want to make an impact. You're thinking about starting a business, sharing your voice. How do women do it that handle motherhood, family and still chase after those dreams? We'll listen each week as we dive into the stories of women who know. This is Call Me CEO. Welcome back everyone to Call Me CEO.

Camille: 0:41

This is your host, camille Walker, and we celebrate women doing incredible things, building businesses as mothers and also changing the world and reimagining what it looks like and what it means to be a working mother. And also today we're talking about how you can really design and imagine what that means for you. And today I'm speaking with Amy Leclerc. She is a co-owner in Sit Still, which is a special experience for young children when they're getting their haircut. She walked into a small Sit Still in Oregon and said this needs to be everywhere. So she's going to share with us her story, from going into fashion in New York City to where she is now in the Pacific Northwest, and tell us what it looks like to design her life and why she considers herself unemployable. So, amy, thank you for being on the show today.

Amy: 1:41

Absolutely. Thank you for having me.

Camille: 1:43

Yeah, so introduce yourself to our audience. Tell us a little bit more about you, your family and what got you into the world of hair.

Amy: 1:52

Yes, I'm Amy Leclerc. I'm a mom of two. My son is 13. My daughter is nine. I'm married to my husband Derivay. We live in the Pacific Northwest and I guess the highlight reel of my life, or my adult life, started in New York, like you said, working in media advertising. I was working for small niche fashion publications. It was definitely a Devil wears Prada, like experience.

Camille: 2:25

Crazy and I can't even imagine.

Amy: 2:28

It was crazy and I loved every second of it. I really there is a saying I'm not from here, but I was born here.

Amy: 2:37

That feels absolutely applicable to me in New York. It's like the 21 years that I lived not in New York were a dress rehearsal for my baptism in an incredible city that is still my favorite place on planet Earth. But yeah, spent 10 years there pretty high stakes, career, environment, learned a ton and, in a very nonlinear way, found myself back in the Pacific Northwest taking Bar 3 classes, bar 3 being a boutique fitness bar based concept that was brand new at the time and convincing the founders of Bar 3 to let me be a part of their growth program. At the time they were considering do we open more corporate locations? Are we going to franchise? I knew nothing about franchising but learned really quick and we collectively ended up opening, over the course of close to 10 years, their 150 plus studios across the country.

Camille: 3:45

Amazing.

Amy: 3:45

I opened my own location in the West Village of New York, which was just such a career highlight Still, something I look back on so fondly. I had both my kids on the bar three watch and thought I'd work there forever. I really thought I would work there forever. It was my dream job, I mean. It could go on and on. So it was very unexpected that I found myself considering a move. But I had two small kids and was taking them to a little kid's hair salon in a suburb of Portland called Sit Still and while I was there I just looked around and felt this experience and thought whoever is doing this should franchise it, and I mean, long story short, whoever that was is my now business partner. We went and had coffee. She said I have been wanting to grow for years. I've been approached by investors, people who want to help me license it, open more. I don't know what to do. And with that I brought two women from Bar 3 with me. We left and have been actively franchising kids' hair salons since 2019. That's amazing.

Camille: 5:07

So how did you end up going from New York to Oregon? What was it that took you out of the city that you love so much?

Amy: 5:14

Yeah, I joke that every year it was a different apartment, a different job, a different boyfriend. I mean it really was like my life was moving that fast and around the time I was turning 30, I had been with my now husband a couple of years. He's from a very small town in the South of France, he's kind of a country boy. I was always like, what are you even doing in New York? He'd go surfing out on Long Island on the weekends. We were always kind of escaping the city for nature, which felt really intuitive to me. I grew up in beautiful Portland and so it was just kind of a hunch that we needed a change. We got to the age that it was like are we going to ever afford to own an apartment here? Like just kind of the bigger life questions had us looking at something a little bit more lifestyle oriented. It was a big move, it was a huge leap, but I mean, ultimately it was the right decision.

Camille: 6:21

So you had your two children before you moved to Oregon.

Amy: 6:25

No, we had our kids in Portland. Yeah, oh, you did. Yeah, we moved to Portland in 2008, 2009. And I had my son in 2012 and my daughter in 2015. So, landed in Portland, took a bar three class and was like I'm home, gotcha.

Camille: 6:50

Okay, so you are still building bar three as a mom going back and back back from literally coast to coast. Yeah, how did you manage that, that's a lot.

Amy: 7:02

I mean I look back and it's like really interesting Cause I think there's just certain seasons of life where your tolerance for certain things is just your energy Totally. Yeah, like I would. I mean I go to New York for three days and I'm so ready to get home it's like I need to go there and get my fix, but it's a grind. Yeah, I mean I was on a plane my entire pregnancy with my daughter. We were getting, we opened bar three and you know I had her a few months later.

Amy: 7:31

So TSA by the end like recognized me waddling through, getting on my airplane and I think you know it's. It was just a knowing that this is a moment in time and it's a huge investment for me, financially, emotionally. It was an opportunity for me to go back to New York and leverage all those relationships that I had and sort of have a home there. That just felt really resonant and like the right thing to do at that time. I don't think I'd do it again in this moment. You know I'm not like chomping at the bit to own my own sit still in New York. I just I don't think it's that season for me at this point. Somebody else should be owning Manhattan.

Camille: 8:23

One thing that I would love to ask you, with your success in so many different fields, is what gives you the gumption? I mean, obviously you're amazing at sales because you convinced two business owners to be like, yeah, come on this ride, which is incredible. What are some skills, or how did you build those skills for sales? I know that, gosh. I talked to so many women who are really hesitant to share their service or their product. They know it's good, they know it helps people, but they can sometimes shrink into themselves and not be bold with it. What would be some advice that you would give to them?

Amy: 9:01

I understand that and I see that in my world a lot this idea just some trepidation or fear around, kind of putting yourself out there. I do think I like hit planet earth with just a certain ability to get people excited about things. That said, I think it's really important to align yourself whatever it is you're selling, to have a real authentic connection to it. Like I couldn't just go out there and be great at sales like period, I found things that I've loved that inspire me, that just get me so jazzed to bring to people around me, just get me so jazzed to bring to people around me, and I think it's. It's not. The question isn't like how do I get better at sales? The question is, what gets me excited? So it doesn't feel like sales, I like it and I would.

Camille: 9:59

I would say taking it a step further, because most of the people I talk to they're like I love this, I'm passionate about it and I still it's more of like an internal battle, you know, even if they love the thing, and maybe that's that piece, that you're like I was born with it guys.

Amy: 10:16

I mean there is a little bit of that and I was put you know as a very young woman. In my career in New York I was put in some pretty high stakes environments. Without knowing it, I was working for a fashion publication, a brand new downtown indie fashion publication, and my boss threw me a list of people to call and I'm scheduling meetings with Ralph Lauren's like media. I was like 22. I mean, I think part of it was just that like baptism by fire that I had at such a young age and you sort of feel the success, you know when, like, some of those meetings were really fruitful. So it was like, oh, this, this works. I mean there is some imposter syndrome, for sure, of like who am I, little Amy from Oregon, you know, in Ralph Lauren's office, like what am I even doing here? But just exposure therapy. You go to enough of them and you're like we're all kind of playing the part.

Camille: 11:32

Yeah, I like that because it is that's so true that we're all just kind of taking on a role and if you put yourself in the place to be there, that's when the opportunities come, because otherwise, what it's not going to if you don't put yourself out there. I love, I love that advice playing the role, because we all are. That's incredible.

Amy: 11:54

Nobody is, like, more authentic than you. Like. It's just I think we do, specifically women, tell ourselves these stories to stay small. We don't deserve. Who am I to? Oh, you know I don't want to annoy anybody and that's not helpful. It's really natural but it's not helpful and I just believe in taking big swings. You know I've been really lucky but, yeah, kind of put yourself and they haven't all been winners. You know I've had like failures and you learn from those. You often learn from those more than you do the things that are working, cause you're not really critically thinking about the things that are working as much as like Whoa, that was a disaster. What did I do wrong? I never want to do that again.

Camille: 12:45

Do you have an example of one that you would be willing to share with us 18 years, something like that, no, 15 years.

Amy: 13:05

I have invested in other franchise concepts. I love new brands that come to market that are sort of representative of where the culture might be at that moment. And I made an investment in another franchise a couple of years ago with a business partner and the signs early on that the alignment wasn't there were there and I did not listen to them. I found myself saying yes to the things that in my heart I knew were the wrong decision and it ended exactly as, looking back, it was designed to end. We're no longer business partners and I'm no longer involved in that business, and that's okay.

Amy: 13:54

That's part of playing the game, that's part of just putting yourself out there. But I think, having not had that experience, I would continue to be bullish about just investing and inserting myself in any concept that seems exciting and relevant. Where now I've had more opportunities come to me to get involved and I'm just a little less willing to say yes without really doing the internal deep dive around. You know, are we aligned? And in most cases I've had a lot of business partners you know, sadie and Chris Lincoln, from my bar three days to my sit, still partners. Like usually, it works out, but when it doesn't, you have to own why.

Camille: 14:46

That's good insight. I think that that does come with experience, like you said, where there are times that it it can be shiny and new and exciting and you want to say yes, but to be very selective. My husband is in the finance world, cpa, very conservative, and I can get really excited about things. I'm a big, big idea kind of gal and and he said, the only ship that is for sure to sink is a partnership. You know, like he'll say, but I think that you know I've done hundreds of these interviews now and there are partnerships that work really well and it doesn't mean that a partnership is going to last into eternity. Seasons change, people move on and that is fine. But can you tell me, as you've built this franchise, what has been some really key indicators or questions or things that you've set up so that your partnerships have been successful as you've grown this huge franchise of sit still?

Amy: 15:52

Yeah, I mean, given that there are four partners that own the parent company, I always think of that as sort of the mirror to the franchise. Right, your franchisees and franchise businesses are really a reflection of what's happening at home at the franchisor level, and why my relationship and partnership with my partners works is that there is absolute mutual trust and respect of each other and, even more so, there is such commitment to the brand in the business that transcends us as individuals. It's not about Amy or my other partners. It's about sit still and what sit still needs, and as it still grows and evolves, those needs change and how we collectively and individually participate in that evolution has absolutely changed. We've already had big changes in six years with the four of us, and they were the right changes to adapt to where the business is. And so when I talk to potential franchisees, a lot of them ask about partnerships.

Amy: 17:16

You can imagine most of these franchisees are moms. Right, there are women who are excited about bringing a new, cool concept for kids to their community. That all checks. It's super resonant to a mom of young kids, but the idea of owning a business on her own can be super overwhelming. It's like maybe she has another job, maybe she's got littles at home that just require a lot of her. So the idea of sort of sharing the work can be really attractive.

Amy: 17:48

But what I coach our franchisees on is the idea akin to what your husband said, which is like franchising with a partner is just higher risk, potential, higher reward from the perspective of there's two of you and you can probably do more together at its best. You're opening multiple locations and you can do that faster and with more resources, et cetera, but it is a marriage resources, et cetera but it is a marriage and if you're treating it with respect and trust, you really have to go to how does this end, have that conversation and then work back to how do we work together to ultimately, you know, not have it end, but be very realistic about the fact that oftentimes they do and it doesn't have to be a bad thing.

Camille: 18:49

Yeah, I like that approach.

Camille: 18:51

I like that with thinking of the end in mind, of if and when you were to sell, what would that look like when you're still emotionally removed from the work and the years that go into it, because it is like birthing a child, like anyone knows that's built a business that you invest so much of yourself in it. So if you can in the beginning kind of have an idea of, like what would that look like, then possibly it doesn't make it so painful when it is time to turn the page. Yeah, exactly, I would love to hear more about how sit still is different. I want to hear about your experience walking in like paint that picture for us. And then also I would love to hear about the process of building a franchise, because how do you do that and what how of building a franchise. Because how do you do that and what was that like for you and what did you learn? Are you ready to reclaim your time and finally focus on the tasks that actually grow your business?

Camille: 19:49

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Amy: 20:34

My first time walking into Sit Still with my son. He was probably two at the time. It was his first haircut and I had gone to Facebook because this was like the Facebook era that all my friends, what blaze needs is haircut. Where am I taking him? And it was like all friends from sort of like all corners of the city with kids all different ages sit still, sit still, sit still. You've got to drive to the suburbs but it's worth it. Go to sit still.

Amy: 21:03

So I had some expectations. I was like this place has some cachet and walked in and was like whoa, unlike the doctor's office or the dentist or, quite frankly, daycare or preschool that are so primary colors, cartoons, balloons, it's like this is cool. There was a retail shop at the very front of the store. It was selling Moroccan oil, irreverent t-shirts, trucker hats, like temporary tattoos, like cool. I was like what is this? And then blaze had his haircut, sitting in a little New York city cab like a little car chair. The intake was incredible. What are your goals for blaze? Are we cutting this?

Camille: 21:57

mullet off Like true question Cause mullets are in right now, so you never know.

Amy: 22:04

Oh, they've never left Portland, that you know. They will always have a place in Portland. Um, and you know, cut a locket of his hair, put it in a little baggie with a Polaroid photo 150 bucks. I bought Moroccan oil, a baby gift, his haircut, and I just I just thought, gosh, every ingredient for a franchise is here and I do feel like I've got a nose for business, just in terms of like.

Amy: 22:39

What are the brands and experiences that are pushing the envelope around expectations? This idea of surprising and delighting client service, like we're just so kind and attentive and attuned and personalized the experience and that was something we really prided our ourselves at bar three on. This is not a one size fits all. You're going to have a client base that spans ages, abilities, all the things, and how do you, in a group environment, create what feels like a personalized experience? It is a much harder way to build and scale a business, but if you do it right, that's your staying power. And so I just saw these similarities with just the wow factor and I just couldn't. I couldn't get it out of my head.

Camille: 23:34

So how long from the time that you went in for the first time to approaching the owner? That you went in for the first time to approaching the owner? What, what was that timeline?

Amy: 23:41

That was another five years. It was another five years I had my daughter. She had her first haircut there and I got a phone call from a friend who said I have someone I'd like you to meet. She owns a kid's hair salon. She thinks she wants to franchise it. I was like is it sit still? So I'm taking that meeting.

Camille: 24:07

Okay. So you kind of put it out into the universe like this has so much potential, and then she ended up coming to you. That's really interesting.

Amy: 24:15

She ended up. You know small town and that's just the way things work. But I do remember I will always remember this is the story I continue to tell when I met New and we had this meeting and it was like there is something here. I remember going out to dinner with my husband, who is like your husband I mean, hervé has been employed by the same company since he was an intern in New York, 21 years old Wow, so he's not the risk taker family.

Amy: 24:48

But I remember him saying you need to do something with that kid's hair salon. He had gone, he'd been to a few of the kids' appointments and just his ability. I was like if Hervé sees this, I need to really be paying attention. And then from there, there was a sense of ease with meeting new, thinking of some operational women on my Bar 3 team that I would bring out, present this to, and I mean it was a huge leap. It was a huge, huge leap. But as we were all moms of young kids at that time, it was so obvious to us One, she's doing something really special and two, there's just nobody else out there doing this, unlike fitness, which was so competitive, and there's yoga and Pilates and spin and five bar concepts and it just was so white hot, it's like kid's hair. It's not trendy, but there's a way to reimagine the experience the way new did and bring that to market across the country.

Camille: 25:57

I would love to hear, if someone were considering a franchise, what are some first steps that they would take to do that.

Amy: 26:06

In terms of considering buying a franchise or franchising their own business. Let's do both.

Camille: 26:13

So the first initial question is like how, where did you start with starting creating your own franchise? And then also, how would someone maybe be a part of this one if they wanted to?

Amy: 26:23

Yeah, so I. What is what is just vital for any brand that wants to franchise their business or really grow it in any fashion is understanding what your playbook is. Understanding what's your playbook. How would you take this business right here and replicate it over here? What would that take? And in most cases, it takes really an audit of the whole thing. How'd you build this? How do you train people? What's the client experience? What soap do you have in the bathroom?

Amy: 27:01

Those decisions matter. I'm really a stickler for bathroom amenities. I think they absolutely. Really. The proof is in the pudding. You know it's like if you're a really elevated brand, you need to have great soap in the bathroom. Those decisions matter. They should all be documented and live in a playbook that you could hand to Sally over here and then Sally's job is to execute. So you're providing all the tools and if she's the right person, she's executing them flawlessly. But it's really that audit. It's creating resources, it's making it really simple. Franchising in the best way should feel like paint by numbers and if you can create that visual and it's like this is here and this is here and this and then this, and have that live somewhere that's really easy to understand and digestible. You've got a good franchise.

Camille: 28:07

I like that because it is so much about the culture too. As far as building out or finding franchisees, what I know that that's a big piece of what you're doing. How do you recruit people for?

Amy: 28:19

that Thus far it's been 100% inside out. It has been local people who have experienced the brand oh, you're growing, oh, I could own one of these, and it sort of has like ballooned in the Pacific Northwest that way. And our bar three community was a really big launch pad for us in the beginning. When we left bar three and announced we were getting into the kids hair game, there were a lot of bar three clients, instructors, owners who were like oh interesting, and you can imagine there's a lot of entrepreneurial women out there who are interested in building a portfolio. We have a lot of franchisees who own other franchises in the boutique fitness space. This is a great compliment to that. So really it's been organic.

Amy: 29:17

We do spend money on Instagram ads, google search, but really are finding people from the inside out. My leads that come to me are one out of two. I just went to your salon in insert market. We need one of these in my sister's community. Or we're moving or I live three towns over. That sort of kind of really direct experience with the brand.

Camille: 29:51

That's really cool and, as far I know, every franchise is different, but there is an initial investment for the person who's wanting to do that. What would someone expect to need to invest, and do you I? Those are questions that I'm like I don't know. Can you share that? Is that something that you can kind of share what that looks like?

Amy: 30:10

Yeah, I tell people in most markets you need to plan on investing in your first salon $250,000 to $300,000. That is your upfront franchise fee to shampoo on the shelves the day you open. All inclusive. Most people take out some sort of business loan borrow against a retirement account, 401k, personally finance I've really seen it all. But in terms of building a retail space, that's pretty affordable and sets you up for a really fast ROI. Our franchise term is 10 years, so you've got 10 years to recoup that initial investment and ideally, you know, exit many, many times.

Camille: 31:05

That's cool. So would you say on average? I know it has to deal with like the market and where they are and how successful they are with their own marketing. But is there an ideal that you say you want to try to cut, even by this year, like year three or year four?

Amy: 31:23

In broader terms, if you are on the others, this isn't necessarily specific to sit still, but like just in general. In general, yeah, on the other side of that initial investment between years two and five, some people just hit it out of the park. Some people, especially in you know, like a membership model business that's not sit still officially, although we have clients that have hair, it grows, needs to be cut, rinse, repeat, so that's helpful. But if you start really strong, your trajectory is fast. It's not the case for everybody but yeah, there's absolutely no world in which you shouldn't be. The back half of your franchise term shouldn't just feel like profitability.

Camille: 32:15

That's awesome. I love hearing about that because I'm always curious about new franchises that open up and I think I wonder what that looks like, what people would expect, and with most businesses, it's year two through five that you're finally getting to a place of turning the profit and making it on the other end of things. So that's really cool on the other end of things. So that's really cool and I love. I want to hear more about your personal vision, about re-imagining what success can look like for you as a woman, mother, business owner, and why you consider yourself unhirable.

Amy: 32:53

Yeah, I do consider myself unemployable from the perspective of I love working. I'm really impassioned around what I do, but it really is on my own terms. I've been able to cultivate and create a work-life balance that I think is just super unique to where the culture is in time and space that supports my values as a mom, wife, member of my community, while also really being a big driver of our business. And that does not mean a nine to five traditional work structure. I really got a taste of that in New York where it was like sink or swim, we don't care where you are, go make it happen. And I was able to do that, and so I've sort of carried those ethos with me throughout my career, which is just empower people to be the best versions of themselves. That looks different for every single individual. Some people really need structure, other people need to be cut loose and everything in between, and I think smart people within business and beyond recognize what makes people tick and can adapt to supporting them to thrive. And so, yeah, I mean for me it just the idea of re-imagining is really tied to a lot of introspection around where am I right now in my career? Where am I right now with my kids.

Amy: 34:41

I heard something years ago that was resonant for me. That was something along the lines of you know, when your kids are little not babies, but little, you know, toddlers, the three to five to even 10, a lot of people can kind of do the things you know. A lot of people can get them from A to B. There's a lot of people who can kind of support you in that moment of being a mom. But when your kids embark on middle school, high school, this idea of actually being a sturdy pillar who has eyes and is really attuned to what's going on with your kid emotionally, that's the time to be present, that is when the stakes are higher.

Amy: 35:30

That resonates with me big time. I don't think there's somebody else who can think there's somebody else who can replace who I am to my kids at this inflection point in their lives, the way when they were four yeah, somebody else can take you to the playground like box checked it just feels different. And so I feel really grateful that I'm in a place where I can sort of play around with the Legos that are my schedule, that allow me to be there when I think my kids need me the most and I just encourage everybody to think what does that look like for you? And then work back from that, because there is a lot of freedom out there if you know to ask for it.

Camille: 36:16

I love that. I love how you talked about moving around your schedule like Legos. I so relate to that, because there are Legos on every floor of my house.

Camille: 36:25

And I mean level, not every room, but we have Legos on all three floors of our house and I love that you talk about that. That is the time that you want to be. One term that I really love that I've heard and I think about it is you want to be at the crossroads of your child's day and if you can be there when they get home from school, when they're leaving for school, when they're coming home from a friend's house, when they're getting back from the dance or getting ready for the dance or whatever it is, it's those crossroads that gosh, it's a luxury. Not everyone can do it, but it is so wonderful to be able to be there, and a lot of times with teenagers, they want to chat you up late at night. I thought I would get so much more sleep with not having babies anymore.

Camille: 37:13

It's not true. That's when they get a lot of energy and they want to chat for hours, which is great, but it's really. It is so interesting to go into that phase of motherhood and I really love what you shared and this is kind of taking a little spin on the story that you just shared, but can you tell our audience that story of what that man said to you about being at the movies? I love that. That had such an effect on you as well.

Amy: 37:38

Said to you about being at the movies.

Amy: 37:39

I love that that had such an effect on you as well.

Amy: 37:40

Yeah, one of my first bosses this is probably my second like sale magazine sales job in New York he was actually a young dad which was like kind of crazy Cause I didn't know many young parents when I was young in New York, but he was a young dad and super cool and he was like listen, I don't care if you and your sales team are at the movies all day, as long as you guys are selling your ads and meeting your quota, I don't care, I'm not going to ask questions.

Amy: 38:08

And that Liberty that like oh my God, I could be at the movies all day, which I never did Um actually like fueled me to do a better job and to just be like I can make this however I want. And it really was a very, very impactful empowerment of like you know what, like here's a long leash, go make it happen. And that really has followed me whether I've just kind of called that in energetically like you just can't go back from that. That level of freedom, that level of somebody believing in you so much that they are not going to micromanage you, has really played a huge part in how I've built my businesses in how I've built my businesses.

Camille: 38:58

Yeah, I think that's pretty cool. I would imagine that that's similar to how you approach your franchisees, too, where you're like, hey, here's the roadmap, I'm here to support you and go make it your own, like I think that's really, really empowering.

Amy: 39:12

Yeah yeah, it's exactly that, exactly as you described it.

Camille: 39:16

Well, that is so cool. Well, I have loved your story. It is so gosh. There are so many different things that you've learned along the way, and I'm really grateful that you have shared your journey. I think it's really empowering to reimagine and, even though you were in one field, you went to a new one, and even though you had trusted partners and you were loving what you were doing, you were still able to say, oh, but I think it's time to pivot. I think that sometimes we get caught up in the idea that to move on from something, it has to be tragic or it has to be something that is painful, or we got pushed out or we had to, but to go more with our instincts which I think you are exceptional at and to think, yeah, this, I'm in a different phase and I'm ready to move on, and I think that the idea of that is so beautiful. So thank you for sharing your story with us.

Amy: 40:08

Oh, happy to thank you for the opportunity. You're so lovely.

Camille: 40:12

Oh, thanks. Well, I would love to ask you the two questions I ask all of our guests. Which is, what are you reading, watching or listening to, and also a motherhood moment you would like to share?

Amy: 40:25

I am reading Let them by Mel Robbins. I'm watching White Lotus like everyone else. I think I'm just going to say my proudest motherhood moment, which happened pretty recently, was with my 13 year old son. We were at our local grocery store. We're checking out and the woman who's checking us out is sharing with us that she's come on, fallen on hard times. It's gotten really expensive. She has to move in with her son. She's really sharing with us and my son had bought two Amazon gift cards there for birthday parties that he was going to and we got outside and we really didn't even have to say anything to each other. He just grabbed the gift cards and went back inside and gave them to her.

Camille: 41:17

And I kept chills everywhere.

Amy: 41:19

Yeah, do that, do that, like that. I I just I don't. You know, I'm not big on great what my kids grades are, or you know, are they learning violin? But like, if you can have that level of empathy, I just think that's what is what makes the world go round. So I mean he can totally be a shithead to make Right, right, right.

Camille: 41:45

He's a teenager, we know teenager.

Amy: 41:47

But that he has the capacity to, just, you know, do what. What we both knew in our hearts was like the obvious thing to do in that moment just felt really great.

Camille: 41:59

Way to go. Mom, that's. That's a reflection of you. That is really cool. Oh, that is the best. I mean, if your kids get caught being kind, that is the best feeling where you think that's what it's all about. It's about loving other people and having that compassion. That's incredible. Oh, I love that for you. That's about loving other people and having that compassion. That's incredible. Oh, I love that for you. That's so great. Well, this has been absolutely amazing. Please tell our audience where they can find you, connect with you, maybe open one of their own sit stills. There's got to be someone listening who's like this, is it?

Amy: 42:34

I hope so. Can't wait to talk to you. I hope so. Can't wait to talk to you. Sitstillkidscom. Sitstillkids. On Instagram and I'm Amy Leclerc. You can Google me and find 30 ways to chat with me. I'm kind of all over the place, but yeah, I would love to talk to somebody from your audience. If somebody's tuning in and listening to this, I already know I'm going to like them. Somebody is tuning in and listening to this.

Camille: 42:59

I already know I'm going to like them Very cool. Oh well, I like you and all of you listening. Thank you so much for being here. Anytime you share this content, this episode, it helps us so much to inspire other women and show them what's possible. So thank you for being here. I hope you have a lovely day. We'll see you next time. Hey CEOs, thank you so much for spending your time with me. If you found this episode inspiring or helpful, please let me know in a comment. In a five star review, you could have the chance of being a featured review on an upcoming episode. Continue the conversation on Instagram at call me CEO podcast and remember you are the boss.