“Call Me CEO” is your master-class on innovation, creativity, leadership, and finding YOUR perfect balance between motherhood and entrepreneurship.

In a world that often glorifies hustle, it’s easy for entrepreneurs, especially women, to overlook mental health while chasing their dreams. In this inspiring episode of Call Me CEO, Amy Cole shares her powerful journey of overcoming debilitating stress that manifested in alarming physical symptoms. For months, Amy believed she was facing a severe health crisis, convinced that a brain tumor or a lethal disease was the culprit behind her mysterious ailments. Her story is a poignant reminder of how our mental state can dramatically affect our physical selves.

When Amy first started experiencing these troubling symptoms, they felt like signs of impending doom. It began with forgetfulness, heightening into uncontrollable jerking movements over time. Fear consumed her mind, and she relentlessly sought answers, fearing that she might not see another holiday season. Despite undergoing numerous scans that ruled out critical ailments, her worries spiraled. It wasn’t until she finally met with a neurologist that everything changed. Diagnosed with Functional Neurological Disorder, Amy realized that her condition stemmed not from a fatal illness but from the immense strain her life and choices had placed on her mind.

The conversation pivoted around the idea that it was a “software problem,” not a “hardware problem.” This distinction illuminated Amy’s path to healing. Understanding that her brain was overloaded, trying to protect her from past traumas, allowed her to begin the process of emotional and mental recovery. This newfound clarity transformed her perspective on life and her business.

This episode digs into the significance of nurturing oneself, recognizing the importance of prioritizing mental well-being alongside professional responsibilities. Amy’s experience underscores that neglecting the mind’s health comes at a great cost, manifesting in physical ailments that can hold us back not only in business but in life.

Moreover, Amy shares practical advice through her three C’s to create a successful online business centered around capturing leads, connecting with audiences, and converting opportunities. She emphasizes self-sufficiency, advocating that entrepreneurs understand their tech enough to pivot quickly and efficiently. For anyone looking to improve their online presence and health simultaneously, this episode is packed with valuable insights.

Amy’s revelation catalyzed her desire to help others, leading to her upcoming “Tech Tea Party,” where she aims to demystify the tech needed to grow and sustain businesses. She encourages fellow entrepreneurs to ask questions, seek help, and nurture both their personal and professional lives.

This episode serves as a narrative of resilience and transformation, echoing sentiments of hope. It invites listeners to engage with their mental health proactively and reminds them that it’s never too late to reorder priorities and embrace stress management techniques to create a balanced life and business.

    Resources:

    Instagram and Facebook cottagecoder Free course: https://cottagecoder.com/ewf-optin 

     https://cottagecoder.com/inner-circle-member-registration/Membership 

     

     The Ultimate Time Audit & Productivity System (Freebie)

    Grab it here: TIME AUDIT WORKBOOK

    How to Hire Your First VA for $27

    Get it now: GROWTH CHEATSHEET

    Discover Your WHY – Free 5-Day Workshop

    Sign up for free here: DISCOVER YOUR WHY

    The Mom Balance Playbook (Freebie for Managing the Mayhem)

    Download here: MOM BALANCE PLAYBOOK

    Hire a VA or start your VA business here: https://camillewalker.co/

    5-Minute Meditations for Kids Podcast

    Listen & subscribe here: APPLE SPOTIFY

     

    Connect with Camille Walker:

    Follow Camille on Instagram: www.instagram.com/CamilleWalker.co

    Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

    Amy: 0:00

    But all this time I thought that I had like some disease that I was dying of, and that there was like a brain tumor or some small vessel disease or something that was going to kill me. And so once I realized that I was safe and that it was just, you know, it was like my brain was like OK, I don't have to do this anymore, you know like I can just relax.

    Camille: 0:28

    So you want to make an impact. You're thinking about starting a business, sharing your voice. How do women do it that handle motherhood, family and still chase after those dreams? We'll listen each week as we dive into the stories of women who know this is Call Me CEO. Each week, as we dive into the stories of women who know this is Call Me CEO. Welcome back everyone to Call Me CEO.

    Camille: 0:54

    It is 2025 and episodes have been airing for weeks, but I took a big break of recording way before Christmas. So this is really fun. I feel fresh and excited about this upcoming year and also thank you so much for those of you who have reached out and thanked me for the episodes of Call Me CEO. It is not about me, my friends. It is about all of you, and I'm so grateful for you sharing this show and for being inspired by the women of these episodes.

    Camille: 1:21

    And I know that today's episode is going to be no different and isn't that exciting and it's so powerful that we can learn and love and grow from each other's experiences.

    Camille: 1:31

    And today we're going to be doing that with my friend, amy Cole.

    Camille: 1:36

    She is a web developer and Divi expert.

    Camille: 1:38

    She has been helping people build and grow businesses online through websites for years and, in fact, I was one of her clients over a decade ago when I was launching my Mommy Style, which is still alive and kicking. And it is so fun to reconnect and we have had a pre-call where we're talking about what's been going on with her and I am just blown away because not only are we going to be talking about how to nurture and take care of the leads that you get for your business and how to do that appropriately and in an easy, tangible way through your website, but also how she has learned to grow and take care of herself mentally, especially with the stress load that we take on as women and as entrepreneurs. So this is a very vulnerable episode and I'm so grateful to Amy that she is willing to go there with us, because this is when we really connect and share those real life moments that create the life that we're hoping to create. So, amy, thank you so much for being on the show today.

    Amy: 2:38

    Thank you, camille. I'm so excited to be here and I know that it's probably going to help somebody, so yeah, yeah.

    Camille: 2:46

    So tell us a little bit about you, where you're from, how many kids you have, if you're married or not. Give us a background, a little bit about where you're calling in from.

    Amy: 2:57

    I have been married three times. My first marriage was 10 years. My second marriage lasted 16 years. They were both really dysfunctional, and now I'm married to my very best friend, and we've been married for a little over three years about almost four years so and I have three boys that have grown up and moved out of the house and a daughter who's still home. She's 17.

    Camille: 3:25

    Wow, almost empty. Nesting that's does that feel weird, but I really don't want her to leave. I'm just like stay, stay. I can understand that I have three sons and a daughter too. She's second in line, though, so she'll be, she'll be out of here, she teases me all the time and she'll say mom.

    Amy: 3:45

    I'm going to live across the world, so I might only see you once a year, and she does that just to make give me a hard time.

    Camille: 3:50

    Yes, I'm like I have one daughter stay close, so I can. I don't know. You just hear about you know that the daughters typically stay closer to the mom, where the sons will follow their wives wherever. So I'm just like I just want to be near my kids and their babies. That would be the ultimate. So, yeah, well, very cool. Okay, the reason to give people context of introducing all three marriages it is because it has a part to play in the story that you're about to share, which I think many women listening can relate to.

    Amy: 5:07

    So let's dig into that a little bit.

    Amy: 5:07

    What I want to tell you or have you tell us about your recent experience that happened in August, where you know all kinds of clients calling me all dayulent credit card charges on his store and he was on the hook for thousands of dollars in chargeback fees if they didn't get deleted and refunded in time.

    Amy: 5:22

    So I was like really feeling the stress that day and super, super, like over the top stressed and this wasn't new for me. I like kind of lived on stress and then all of a sudden I couldn't remember my husband's name, I couldn't remember my daughter's name, I couldn't remember anything I had done that day and I was just kind of like what's going on? So I checked in the mirror to see if I was having a stroke. I couldn't see anything like weird with my body. So I laid down and took a nap and thought, okay, when I get up it's going to feel better and I'll be okay tomorrow. But it wasn't better and it kept getting worse and worse and worse and every day something new would happen and it got to the point where my head was twitching, like not twitching but like jerking to the side.

    Camille: 6:13

    Um, almost like my body, like yeah it was like really weird.

    Amy: 6:17

    It was like my head would just keep twitching and then, um, my body would start doing these weird twitches too, and then it started becoming like uncontrollable, jerking throughout my whole body so that I couldn't even walk, I couldn't drive, I could barely talk. I was having a hard time remembering and thinking and I really thought I was dying and I was Googling everything I could because I couldn't get into the neurologist, or, and I was Googling everything I could because I couldn't get into the neurologist, or, you know, I kept my, I kept trying to get a referral and I kept getting rejected because they said I was too young to have Alzheimer's. And so they were like you just need to go see somebody else. And I was just like but this is obviously like a brain thing, you know. And so I had all these scans, they tested, and they were like you don't have a brain tumor, you're okay.

    Amy: 7:09

    There's the only thing there is like some weird stuff in the MRI, saying it was like lesions in the MRI, and so I was looking things up on Google and I was not finding anything. Everything didn't quite fit. And then one day I saw somebody's video and it looked like I had like some really rare disease that was there was no cure. It was just, you know, your brain would die a little at a time and there was no treatment, no cure, and then you would just die. So I really thought I was dying and it was getting worse and worse and worse and I really thought that I wouldn't even make it until Christmas. And this was, you know, we were in a play and I just kept saying you better find somebody else to be my backup in case I don't make it. You know, it was really.

    Camille: 8:00

    I really couldn't move, I was like I might have to have a walker on stage or a wheelchair or something.

    Amy: 8:06

    And then I was to the point where I just thought I'm not even going to be here for this performance.

    Camille: 8:12

    So what was the timeline? Because I know that when that first day was happening it kind of offset to the point where you're in the desperation oh, it was months, oh months, it was months.

    Amy: 8:25

    It was every day it was getting worse and it was going on for months and finally I can't remember, but I think it was November when we finally saw the neurologist. I had a friend that was a doctor and he said call the receptionist every day and ask if they have any availability, like and just tell her I'm trying not to be annoying, but I'm really scared. And so I did it. I called every day and I was just as persistent as I could be because it really was my last thing, like I didn't. I didn't have any other way to get in to see this neurologist and get any answers.

    Amy: 9:02

    And everybody was telling me you know, it's got to be your brain, it's got to be your brain. And so finally I got in to see him and he said you know, we see this a lot in people that have had abuse in their life, because your brain tries to hold back all the bad things that have happened to you and then, when you get into a really stressful situation, have happened to you, and then, when you get into a really stressful situation, your brain can't hold it all back anymore and then it just kind of malfunctions and so it's called functional neurological disorder was what I had, and as soon as he told me what was happening, it was like everything went away. All my symptoms disappeared and I felt like totally normal. I drove home I thought clearly I was able to move without twitching or jerking, like the only thing that was this that stayed was a little bit of ringing in my ears and a slight headache, and even that has gone away. So it was really really weird.

    Camille: 10:06

    Let's back up, because I love when you explained this to me the first time. You said it wasn't a hardware problem, it was a software problem. And when you had it explained to you that way, your brain was like oh, that makes sense to me, especially doing what you do being a computer worker yeah.

    Amy: 10:25

    So I'm like you couldn't have explained it better, so for people who don't understand that description.

    Camille: 10:31

    Explain to us what that meant to you.

    Amy: 10:35

    Well, it just meant that I wasn't dying. Like I really, really thought that I was dying and then all of a sudden it was like my brain said, okay, I can handle this. I wasn't like I can put this back, cause he said everything was like behind this thing, and then my brain couldn't keep it there because, like all the bad things he, my brain, couldn't keep all those bad things back anymore because of the stress. But all this time I thought that I had like some disease that I was dying of and that there was like a brain tumor or some small vessel disease or something that was going to kill me. And so once I realized that I was safe and that it was just, you know, it was like my brain was like okay, I don't have to do this anymore, you know, like I can just relax and I don't know it was the weirdest thing, but yes, that's so fascinating to me though the power of the mind that not even having to go through therapies yet not that that isn't needed or something you do, and I don't.

    Amy: 11:37

    I don't know what I'll do if. If it comes back, I'll probably have to treat it. But, like for right now, I'm kind of like well, let's just let sleeping dogs lie.

    Camille: 11:46

    You're like it went away, we're good.

    Amy: 11:48

    I'm like so scared to even like get into it, and so I I had to take a different. You know, I got closed to my business and have been trying to find other ways to help people, but it's been a really scary thing. Like you don't realize, until you face death, what's really truly important in your life. Like, yeah, all of a sudden, I didn't care about any clients, I didn't care about, um, anything on the computer, like for months. I was just grateful to have time holding hands with my husband or talking with my daughter. And you know it was really a hard time and I was trying to figure out, you know, have I done all I can in all of my relationships? Have I tied up all the loose ends financially? Have I prepared enough for my daughter and for the things that she'll have to face on her own? Like, there was just so many things that I was not prepared for.

    Amy: 12:59

    You know, just and and now, like I look at things differently, like when people are saying what are you going to do? You know this has to work with this new business idea and I'm just like, well, if it doesn't, I know there's a plan. I don't, I don't think I was just saved for, like for nothing. You know, I think there's a way I can help people and and um, not that it's all about me, but but just that I feel like there's a reason for everything and I feel like I I focus a lot more now on what can I do today to help people, and so I make these little sun catchers and like give them away to people and people and they're like what's this for? And it's just my way of like sharing joy and spreading cheer and helping people feel noticed and loved. And, you know, because I feel like there's just so much that we focus on, that's really not the important stuff.

    Camille: 14:07

    So yeah, yeah, it's true. I think it's interesting with that zoomed out perspective of literally life or death, where you're looking at it and saying, what is it that I'm filling up my day with and how much of this really matters. Like if you were facing death and if you were facing the end of everything, what would you want to be filling up your days with? And I feel like you got a second lease on life in that regard, looking at it at a new perspective of okay, now that I know that that's not happening and I have a new, and my body is responding in such a 180. Like I'm still just blown. That that's, but I do. I do truly believe that the body keeps score and that our mental health and the roadmap of whatever it is that we're holding onto or or keeping inside will present itself in ways that we don't even understand or imagine through our bodies and through our brains. Like isn't that fascinating?

    Camille: 15:10

    And also it can be a bit overwhelming because you're like, okay, what do I need to sort through? And especially where you're kind of on the very fresh flip side of this, what do those years look like?

    Amy: 15:20

    And maybe that could be something that's you know, self-discovery down the road, it felt like a brand new start, Like, okay, I have a fresh, clean slate, I've just closed my business and given all my clients to somebody else, and now what am I going to do? Like you know, like I could do anything. I could, you know, and I listed out all the things that I would like to do and how I could help people. And you know, just I've I've been really soul searching, like trying to figure out what is it that I need to do now, Like I don't know, it's just really different and every day is so much more meaningful because it all feels like a gift, Like it all feels like like I'm supposed to learn something from this, and so I'm just always searching for, okay, what is that and what can I help people with, and what can I learn and how can I grow, and I don't know. Just it's a totally different perspective.

    Camille: 16:28

    It really is.

    Amy: 16:29

    Now, but it also makes me really scared.

    Camille: 16:32

    Sorry, don't be scared, don't be scared. Why are you scared? Tell me why you're scared.

    Amy: 16:36

    It makes me scared that I'll get stressed out again and not take care of myself and fall into those habits, because I really have a like a tendency to overwork and be really like stress, stress, do this, do this, and and I push myself way too hard.

    Camille: 16:52

    Yes, well, that's good to know. Here's the thing. One of the number one things that I'm coaching people on every single week is that oftentimes, especially with women that have been running a business for years, is that the hardest thing for them is learning how to trust that other people can do the jobs that they have been doing for years, and sometimes even better than they've been doing it themselves. But as the business owner, they need to be the ones to make those big decisions. Move the needle, or it's very typical for women we take on more, we take on more, we take on more. I can do it, I can do it, I can do it. And rather than delegating and automating or systematizing which are the things that I help people to figure out by taking on more, they're actually accomplishing less and majorly putting their health at risk or their relationships or their mental wellness. You know there's so many aspects of that where we are so blessed to be in a day and age where we can air quotes, have it all, but because we can take on more without people putting a filter there, we used to have filters where, you know, we had to visit the baker to get the bread. We had to visit the dairy to get the milk, and even the traveling time took up a lot of space and gave us a lot of mental white space to move from place to place or to do this or that. Now we can have everything delivered to our door, which is fantastic and amazing. But how much more are we filling our brains with the mental capacity of more and more and more where we have to step back and be like, whoa, I am taking on way too much and I feel like your story is amazing and also overwhelming, but it's.

    Camille: 18:43

    I think more people can probably relate to that than we even know. You know where they listen to that and they say, like for me, I'll notice and I'm curious what your triggers are. But I noticed that when I'm taking on too much in my life, that I will have signs. One of mine is a sore jaw, like I'll wake up and notice I've been, I've been clenching, or for a period of time my teenager was going through a rough time and I, without knowing it, was holding up my left shoulder and keeping it tense yeah Gosh, my shoulder's so sore and I'd have to keep reminding myself like, breathe, breathe, relax. You know, or there are just different signals?

    Camille: 19:21

    that your body or a certain kink in your neck or your back, or maybe are just different signals that your body or a certain kink in your neck or your back, or maybe for a lot of people it's digestion, where they're either constipated or they can't eat because their stomach hurts or everything that they eat isn't processing well because we hold on to our emotions and trapped emotions in our digestion. And there are so many pieces of that where I'd be curious if maybe those are some things, rather than living in the fear of that, of listening to your body, of like, what are those cues that before that big event happened, what were cues that were there? Can you identify any or think of any that you think might've been there?

    Amy: 20:02

    Yeah, I had a stiff neck for a while and um also I was having like problems with um. I was going to get checked out cause I thought I had like a colon problem, but it was actually my ovaries and you know, there was like all this perimenopause stuff happening and which is a whole other ball of wax right and stuff.

    Amy: 20:26

    Like there was like all the emotions with that and stuff, but it was. There was definitely signs that I was stressed and I was trying to pull like late nights and once or twice all night like trying to meet deadlines and just stupid things. Like I was acting like I was in my twenties and I'm not Good point.

    Camille: 20:48

    Good point, yeah, and and there was.

    Amy: 20:51

    You know there's. Most people would probably be like you know, why would you do that for a client? That's so crazy, just go to bed, you know. But I was just so driven to deliver and to make the to be the best and to, you know, always provide the best service and the best. You know I'm I'm a very perfectionist kind of person and and I've always had this drive to do well, and so it was.

    Amy: 21:23

    It was hard to just kind of relax and do well, and so it was hard to just kind of relax and take time off. I had to because I really couldn't do anything. I was sleeping like 14 hours a day at one point and it was so crazy. But it was like God was saying just settle down and just rest and relax and trust. And you know, that was the hardest thing was to just trust and have faith that things would work, because I was always trying to solve everything myself and always like I have to find answers, I have to do this, I have to do that, and now it's just like just be still and relax and trust that it will work.

    Camille: 22:08

    Hey, my friends, just popping in here really quick to say if you are drowning in a to-do list but never actually getting anything done, I hear you. This is the time to take back control of your day, and I've created a product for you, for free, that will help you to do this. It's called the Ultimate Time Audit and Productivity System. It is a free resource to help you pinpoint exactly where your time is going and what you should be delegating. My coaching involves a lot of time spent with business owners who are losing time valuable time on menial tasks that they could either delegate or create a system around, but first needing to understand how their time is being used. So imagine having more time for your family, your business and yourself, without the constant overwhelm. You can grab your free copy in the link below or at camillewalkerco and start working smarter, not harder. Camillewalkerco is the website, but go ahead and grab that link below and I would love to help you take back your time right now.

    Camille: 23:09

    There is something that comes to mind in episode that I did here that I've used with my children and my husband. It's called the emotion code, where every day and I wish I was doing it more, because the times that I've done it, it's really been impactful and it's a very simple practice. It's only supposed to take three to five minutes max per person, but you go through all the major emotions and identify when you last felt that emotion For example, I felt angry when and then you fill in the blank of the last time that you felt angry. And then I felt sad when and then you fill in the blank of when you felt sad most recently I felt lonely when and you go through the main emotions. And what this does is it actually identifies and unlocks emotions that are sometimes trapped in our bodies and we don't even realize we're having them, but naming them and sharing them clears that space?

    Camille: 24:03

    Yes, my husband was having yes, my husband was having trouble sleeping for like two weeks. He was waking up in the middle of the night at like 3, 4 am with work stress and I had just done this interview and I thought I wonder if we did this emotion code, if it would help. And he kind of rolled his eyes a little bit and like oh, what good is this going to do? And I'm like let's just try it, let's just be curious about it. I tend to share my emotions more openly than he does and so sometimes he'll be like oh well, that was very honest. I'm like I've got to let you know, I'm just more open with it. But he will hold things in. And so I said let's just be curious about it. So we did this emotion code. It took maybe 10 minutes. It was our first time.

    Camille: 24:52

    That was the first night he'd slept through the night in weeks and it was simply because he had identified those emotions and the last time he had felt it and it was cool too, because I actually heard more behind the scenes situations of work that he hadn't told me about that made more sense of why he was feeling overwhelmed, the stress that you know that he was bringing home with him, and so I think that maybe that would be something that would be interesting, that you might want to try, and for anyone listening.

    Camille: 25:21

    If you look up emotion code and call me CEO, it should pop up. I'll I'll do my research and put it in the show notes below yeah.

    Camille: 25:29

    Yeah, so that'd be cool. Yeah, there's so much here that I'm just so proud of you for sharing this and for being willing. I know that I'm curious. In a year from now, we need to do a follow-up and see how you're doing, because I think that this may be more of a mission path of sharing this and discovering what's underneath it all for yourself. Then maybe you even know, yet I don't know, I'm just guessing, because it's very powerful.

    Camille: 25:56

    However, you do have services that you help entrepreneurs with, and we're going to share that as well to give people the opportunity to have less stress when building our businesses. Now, one thing I help people with all of the time and I talk about all the time is hiring a virtual assistant. There are so many pieces of your business where someone can do something better than you can. However, amy helps people figure out how to understand their website well enough that, if you need tweaks or changes or you need to change the copy here or there, that you understand it enough that it doesn't feel like you could handle it yourself.

    Amy: 26:38

    So this doesn't mean that this is like the deep coding business but this is just the very high level so that you're not calling someone from the hospital yes, the survival nitty gritty from the hospital.

    Camille: 26:53

    Yes, the survival nitty gritty. And this is pieces that you could have help with. Of course, I have someone who hosts my website and if there's an emergency, I have someone I can email, and that just gives me a sense of major peace, because if I didn't have that, I think I would be really, really sad. This is with my other website, where I have like over a decade worth of content. So if I were to have someone hack that website, which I have, I do have someone in my back pocket where I can be like emergency 911, help me out, which is?

    Camille: 27:22

    fantastic. However, on my camillewalkerco website there's copy and changes and dates for masterminds or things like that that I will a lot of times avoid doing because I feel like sometimes I don't know it well enough. So we're going to talk about that type of thing. So tell us about the three C's for the patterns that you see entrepreneurs avoid with their business.

    Amy: 27:47

    So I noticed while I was trying to figure out what to do with my life, I was just kind of going through my past clients and seeing like who was the most successful and why, where they could do a few things themselves, they were still hiring me to do their web development. But they were hiring me for different things and for more complicated things and their businesses were more successful. They had way more clients than the other people and I was like, well, why is it that they're coming to me if they have these tech skills and why is it that they are getting more clients? But I think it's because they can pivot quicker, they can save money for the big stuff and they can also be ahead of the game, like they don't have to wait for technical help. They can just go ahead.

    Amy: 28:51

    If they have a crazy big dream, they want to do a sale or something, they can just go ahead and have it. Like they don't have to wait. If their tech support isn't available for the next month. Or, you know, if they want to segment their list and send something out, they know how to do that. They know how to get in front of their people quickly and save money and save time. So it's not about doing it all yourself. It's about knowing how to do the important things so that you can stay ahead of the curve. Yeah.

    Camille: 29:25

    I love it.

    Amy: 29:26

    And the things that I noticed were like being able to capture leads, being able to connect with your audience and being able to convert, and those are the three most important things for most businesses is to be able to like capture leads, and I noticed a lot of my clients that were not so successful were not even capturing emails at all or didn't understand what to do with their list once they had it and they hadn't emailed anybody for like years.

    Amy: 29:56

    So most people either had a website that had a form that said newsletter sign up, and there was no lead magnet, there was nothing there, and somebody else had put the opt-in form there and they didn't even know where they were being captured, or they didn't have anything and they weren't capturing emails at all and they were just relying on people to come back. You know, yeah, and not even like that's. That's so much money laying on the table that they were not even going after and it's easy money. It's like those are the people that already like you, that already know you, that already have done business with you and it would be so easy to get them to come back. So that's one place and then connecting with those people, being able to write your own emails, being able to segment and design and know who you're reaching out to and know that those automations that you're setting up are not going to accidentally go to the wrong person and you know who's your favorite just while we're talking about email, who is your?

    Camille: 31:00

    I know this is a could be a whole episode email alone, of course, like people have whole podcasts just on email. But what is your favorite? Capture and connecting for email services.

    Amy: 31:15

    I really like sendernet Okay, and I just discovered them.

    Camille: 31:19

    I haven't heard of that one.

    Amy: 31:21

    Yeah, I was looking for something free for a client and they had like less than 2,500 people on their list it was probably like 1,500 people on their list and so they just wanted something free that they could do automations and send funnels and, you know, set up things. And so I researched it for them and then I found it and I was so impressed I switched over my stuff to them because I was like, why am I paying all this money for these other services when I could be using this too? So what had you been using? I'm curious. I was using MailChimp for years and you know you have to have like a paid plan to be able to do their automations and they're good, they're user-friendly, but they're also expensive and is sendernet charged based on email size or email list size?

    Amy: 32:15

    Yeah, so you can have up to 2,500 people for the free plan. Okay, you can use your own domains. You verify all your domains and send through your stuff. So it's very top-of-the-line're where you're doing things the best way. And then you have all these automations where you can set up um funnels and you know if somebody does this, you do this and and you can tag people and I have several domains and several lists and forms going on different sites and it's a lot of like possibilities with just a really cheap solution.

    Camille: 32:58

    So yeah, I'll have to look at that. My list size is bigger than that, but having automation is big.

    Amy: 33:04

    Even their pricing points are pretty low, are they Okay? Yeah, it's, I can't remember, but it seems like it's like 15 a month for the next step up. But it's pretty comparative with other people. Except you get more in the free version and I just like their. I like their layout, I like their forms, I like, I like everything about it. So far, very cool.

    Camille: 33:30

    And then for conversion. What is your best advice for making the sales Now that you have the capture and you're connecting with your audience through newsletters? What do you think is the best piece helping so many people do this? What are some of the best conversion tactics?

    Amy: 33:46

    So most people are using WooCommerce or something like that. I'm actually using something called SureCart for my membership sites, because I got a lifetime membership and I was like I'm not going to pay monthly For sure, and it integrates with all of their tools, and so I just went ahead and got all their like they have a thing that's like Zapier that works on your website and it does all the little triggers, and then they have a membership thing and so, like, all their tools work well with each other and they have lifetime access licenses available for all of them. So I figured it was worth my time and money to just do something that was you know, pay once be done, yeah, yeah, and then you can use it on all your sites and your client sites, and so it's nice to get those links.

    Camille: 34:37

    Yeah, but say that one again, you said it was sure Sure Cart.

    Amy: 34:41

    S-U-R-E-C-A-R-T. Yeah, okay, and we'll look that up. Yeah, but WooCommerce is great too, like, but you just have so many things you have to pay for with all the extra plugins and add-ons yeah. But it's I mean it's cheaper than Shopify, because with Shopify you're paying like $100 a month for these plugins, whereas with WooCommerce it's more like $100 or $200 per year.

    Camille: 35:10

    Oh, wow, yeah, that's a huge difference. So one thing that you talked about before that I really liked is that you said that people will avoid touching their tech. What was the way that you said it?

    Amy: 35:28

    Yeah, so they're so afraid that they're going to break is maintain your website, because if you don't, you're going to have all kinds of things break down. Wordpress is updating all the time automatically. Site's going to break and nothing's going to work if you're not updating your stuff. Plus, that's like the number one way that hackers get into your site is outdated plugins and themes. So you really got to keep on top of it, and if you don't know how to maintain your site, you should be paying somebody to do it. How often do you?

    Camille: 36:08

    think like updating it. Should we be getting into it once a month, At least once a month?

    Amy: 36:14

    but usually I would do weekly for all the sites that I would maintain professionally it would be like a weekly thing. So if you know how to do it yourself, you just know that you make a backup first and then, if you have a backup that you can restore from quickly if something goes wrong, you just restore from your backup with another click. You know it's like okay, that didn't work, restore and then go talk, call your tech help person and say this update didn't work. Can you help me figure out why and if someone needs to backup first.

    Camille: 36:49

    where do we typically find that backup? Why? And if someone needs to back up first, where?

    Amy: 36:52

    do? We typically find that backup. So it depends. If you're like backing up through your host, you can back up with SiteGround or or your host, whoever your host is. Usually you have like the opportunity to make automatic, automatic daily backups, but you can also save a manual backup right before you update so that you don't lose, like customer data or things you know, because maybe a lot has happened in that day since the automatic backup.

    Amy: 37:18

    So it's nice to make it right before you update, just so you have a good restore point. But there's also services like ManageWP, which is a service that you add a plugin to your site and then it connects and you can do backups and restore, and you can. It has a whole bunch of stuff like checking for malware, updating. There's all kinds of stuff on there that you can do. But it's like a dollar $2 a month for this backup service. It's super cheap. And what is it called? Again, it's called managewpcom and it's it's made from GoDaddy but you don't have to have GoDaddy hosting to use it. Like interesting, okay, I'm going to.

    Camille: 38:07

    For sure set that up on my websites, so it's really good. I love that you have this going on, because you are talking a lot about how our websites and our businesses are like gardens. That we need to nurture, so tell us a little bit about that and the free offering that you have coming up.

    Amy: 38:28

    Okay, so my website is called cottagecodercom and I just felt like women are natural nurturers and we like to take care of things and we like to like watch things grow and see our creative works and see, like, all the things that we're taking care of, and we love to take care of our businesses, but we're afraid of tech, and so I feel like people can learn to nurture their tech as much as like as easily as they could learn to nurture their garden. So I've got these. I've got a tech tea party coming up. That's like a place where you can come and get answers to your tech questions, get some quick wins of you know, some things that you can do right now to be able to maintain your site and make backups and how to install your email opt-ins or something you know whatever.

    Amy: 39:23

    People need help with questions on the call, and just grab your favorite cup of tea and join us to to to take advantage of the um things there, and so I have a, a link there and you can put it in your notes, and um is that cottagecodercom slash Camille tea and it's it's a place where you can come and sign up for a tea party and come and meet with us and see if you can get your questions answered and and then we'll have more in-depth workshops like where we can go into detail with that. But the tea party is just a quick fix way to talk about your tech problems that you're having right now.

    Camille: 40:14

    Perfect. I love that. I think that it's nice to know that you're not alone in having those questions. We're expected to know so much when we start businesses and then we realize, with everything there is to know, it's impossible to know it all. So this is a very safe place where you can come get your answers for free, and if you need more in-depth help, then, of course, amy can help you she is a wizard. So thank you so much for sharing this. Yes, you're welcome, and thank you for being so open to sharing such a vulnerable time of your life. I'm so glad you're okay and that you got the help that you needed for your brain to reset. And just like our businesses need resets, we do too. So if you have listened to this episode and felt inspired that now is the time that your body is telling you that you need to reset and to reassess or take a new perspective, or take that vacation that you've been needing to take, or hire that virtual assistant, or whatever it is, please do so.

    Amy: 41:17

    Yes, please do so. Please don't suffer in silence. Yeah, don't let your brain break.

    Camille: 41:24

    Don't let your brain break, because we need you and you are valued and you're valued enough to rest, and I think a lot of times we forget that that resting is valuable and resting has purpose, and resting helps us to grow more. I think that we oftentimes think if I go harder, if I push harder, I will get more, and that is not the case. So, yeah, let's remember that. Please share this message with anyone that you think could benefit from it, and also, if you could leave a five-star rating and review and share this with your friends or on social media, it means the world to me as a small business owner. So thank you so much for being here, amy, thank you for sharing your story and for opening up your tea party to us.

    Amy: 42:12

    Thank you.

    Camille: 42:13

    Camille. All right, We'll see you next time. Hey CEOs, thank you so much for spending your time with me. If you found this episode inspiring or helpful, please let me know in a comment and a five-star review. You could have the chance of being a featured review on an upcoming episode. Continue the conversation on Instagram at callmeCEOPodcast, and remember you are the boss.

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