257: Building an Infrastructure for Scale and Growth with Nicole Powell

Nicole: 0:00

The marketing is kind of going to result in whatever it results in. But what I want my team to leave with is like man, I loved working there. Man, it was a great place to work.

Camille: 0:19

So you want to make an impact. You're thinking about starting a business, sharing your voice. How do women do it that handle motherhood, family and still chase after those dreams? We'll listen each week as we dive into the stories of women who know this is Call Me CEO. Welcome back everyone to Call Me CEO. This is your host, Camille Walker, and I'm so thrilled you were here.

Camille: 0:44

Here we celebrate mothers building businesses, and there are so many different kinds and types and ways of doing things, and from the very beginning, when I started my blog, we called it my mommy style, because everyone has a style of being a mom. People thought it was a fashion blog. It's not, and I feel like that's kind of what I want to focus on today, too, is how are you building a business according to your style? What is the thing that you are doing to build an infrastructure to make your business work for you, your motherhood and your way of doing things? And so I'm so thrilled because we have Nicole Powell on the today, and she is a speaker, an entrepreneur, a neuromarketer, and she has been featured in a lot of places Disney, espn, fox networks. She's been busy, you guys. She's also a mother of two and she runs a marketing business called Halcon Marketing Solutions and also has fractional CMOs. So we are going to dive into this because she has a really cool story to share, as well as how she built a sustainable business her way, and I hope that you find something within our conversation that helps you to do it your way.

Camille: 1:56

So, nicole, thank you so much for being on the show. Oh my God, what a fantastic.

Nicole: 2:01

I'm like embarrassed, like, what a fantastic intro. Thank you so much. Well, that's you, my friend. What a fantastic. I'm like embarrassed, like what a fantastic intro. Thank you so much. Well, that's you, my friend. I know, but I'm still, I still get that like oh yeah, who is that?

Camille: 2:11

Oh, that's cool, that's cool.

Nicole: 2:12

Thank you so much. I'm so excited to be here. This is a topic, and motherhood and entrepreneurship is something I'm so passionate about, so I'm really looking forward to this.

Camille: 2:25

Yeah, me too. Now tell our audience a little bit more about you, where you live, how you got into motherhood and business. It sounds like you kind of dove into it in a big way, so take us through your journey a little bit. How did it unfold?

Nicole: 2:37

Sure, so I'm. I'm currently in St Louis, but I actually am originally from New York City. No-transcript. I was like I'm done, I'm leaving. This is not for me.

Nicole: 3:14

So I started from the literal bottom, like bottom, like property management, property development and you know, I had to eat my humble pie because I'd been working for so long and all of a sudden I'm like I don't know what I'm doing and everyone's teaching me. But it was actually the best experience of my life because it exposed me to a different environment, different world. Just it was awesome and I decided, hey, I miss marketing, let me go dabble in some consulting. I feel like that's every person who starts their own business, this is just going to be a side project, a hobby, right? And then obviously it got a lot bigger. There were more requests for more things and I decided, okay, maybe this is it.

Nicole: 3:59

Had I ever thought I'd be a business owner, that would be a. No, I never thought this, but it kind of blossomed into me starting my own business in 2018. And then Halcon Marketing, which I said, which you mentioned earlier, and then I had my first baby in 2019. So it was very eventful 2018, 2019. Very eventful 2018, 2019. And then I had my second child in 2021, and all while growing this, my third baby. I actually posted about it today, about I made this.

Camille: 4:35

I made this and I also made this. I have three children. Isn't that cool that as mothers, we get to be and business owners. You really are a creator of something new and watching it grow and develop, and it really is. It's like having another baby.

Nicole: 4:49

Yeah, it is. It is, and it comes with the good and the bad, does it not? But you still love it anyway.

Camille: 4:56

Yeah, Tell me I want to hear a little bit more about. I love that it started organically for you, where you stripped yourself of that expectation of like oh, this is, I'm in this marketing corporate world, I'm climbing this ladder, obviously like a huge, huge, successful career, taking a beat and then coming back to it in an organic like oh wait, maybe I did like that. Like, tell me how that happened for you, Because I feel like a lot of times we can sometimes lose sight of the joy, of the reason why we were attracted to something in the first place, and that's when we circle back to it we're like wait, I'm actually kind of good at this and I actually kind of like it. So tell me, take me through that.

Nicole: 5:38

So when I left the marketing world, or made that adjustment, I started this property management agency and obviously they caught wind that I had all this marketing experience. So then they decided to ask me hey, we're opening up a new development, can you help us with some marketing? So this was different from my current job description. I was like sure I'd love to help and in that experience it really exposed me to different kinds of businesses. Because was like sure I'd love to help and in that experience it really exposed me to different kinds of businesses. Because, as you can imagine, working in the corporate side of marketing you're dealing with the bigger national names, right, but in this capacity I was with small businesses like families, you know local. Third, you know local companies that were started, you know, by their grandparents, like something super small, and then that mixed in with just a totally different environment of like a total group dynamic, I was like really happy to go to work, I love the people I was around. It was relatively like low stress.

Nicole: 6:42

And then that's when it kind of registered in my head where it was like it wasn't necessarily the marketing, the thing itself that I didn't want to do.

Nicole: 6:52

I think I was just doing it in environments that I didn't particularly thrive in or like right.

Nicole: 7:01

So that realization is actually something that I devote a lot of my time to in my current company is to create that environment that I always wanted at every place, like, granted, I don't want to shoot down any other previous places I've been, there's been a lot of great places but a lot of not so great places. So I kind of took all those learnings and said the marketing is kind of going to result in whatever it results in, but what I want my team to leave with is like man, I loved working there, man, it was a great place to work and it worked, meaning like we had results. So that's kind of what I pulled from that experience. Like, hey, when I start this new business, I want the culture, I want the environment to foster creativity, versus really taking creativity because you're so burnt out and you're just like sick of traveling and all the negativity around you, right? So that was like how I transitioned and made that decision. That man, I really like marketing.

Nicole: 8:01

It just it wasn't the marketing that was off, it was just the environment I was in.

Camille: 8:05

So change the environment right. That is such good insight, and I feel like that's actually something that comes up a lot in coaching is a lot of times that focuses on how much money do I want to make or what's the end goal for where do I want to be in one year, five years? And I really tried to peel the layers back and say, but how do you want to feel today? And how do you want to feel today, and how do you want to feel in a week? And what do you want to look back and say my business feels like this and my life feels like this. And I think that's where the real magic comes, because then you're really touching base with that environment and that way, the way that you feel and the way you show up, and that's where the best creativity is going to come from, especially in your field.

Nicole: 8:45

And that's where the best creativity is going to come from, especially in your field. Yeah, you hit the nail on the head, that's. I think we feel powerless a lot of times, like this is these are the cards I'm dealt, but it's not like you have. You have every tool. You have the power to change your environment, right? It's all about how you think about it and taking the action.

Camille: 9:04

I love that. Okay, so we were talking previously before we pressed record and you had mentioned that a huge scale for you and success has been able now to build a business that you can be with your children and spending that time with your children, but you really needed to build an infrastructure and systems around making that possible. And infrastructure and systems around making that possible. Could you share with us how you did that, because I feel like that is key again to creating that environment with your life so that you can have that success on both sides, absolutely so.

Nicole: 9:38

I think I mentioned earlier, I started the business in 2018, got pregnant and had my child in 2019. So there was no real transition period between Nicole, the go-getter, who wants to have this great business, to there's this huge life change. Now, what do I do? So I was, I'll be honest, everyone. I was not prepared and sometimes I still feel like I'm still kind of figuring it out.

Camille: 10:04

Can you ever really be Motherhood kind of takes you where it takes you.

Nicole: 10:07

I'm way better now than I was. So it was so difficult to calm those inner kind of voices that said you should be making more, you should be doing this. You started your business, like what are you doing? What's going on? I really had to shift my mindset and really understand my priorities, like, yes, I'm fully devoted to my business, but I also want to take care of my kids. Part of the quote unquote traditional work week Right. So I started out part time like one. After the maternity leave stuff, I was only working three days a week and then spending two days with my sons, and a huge part of that, honestly, obviously initially I had to generate some revenue to help me out, but was getting that support system to help me build that infrastructure.

Nicole: 10:57

So one thing that I really now, in hindsight, benefited from was that time that I couldn't take on 50,000 clients because I had the bandwidth and the focus to say, okay, I theoretically can't add more to my plate right now because my goal is to be also with my kids. So what do I need to do to set myself up to scale? So, creating the processes that I need right, making sure that my tools, the software that I use, fit how I think, which is huge, and we're very lucky these days that we have all of these opportunities. But also, I had to know what and fully accept what I don't know, right. So I was spending all this time doing my bookkeeping, doing this, and I wasn't necessarily spending my time where it needed to be in order for me to build the infrastructure and also keep getting clients.

Nicole: 11:52

So I decided, hey, there's always that initial fear where, like, well, what if I don't make the money to be able to pay for this person? But you really have to think about, well, am I doing the things in my workday that allow me to make the money? So, like, how do you make that choice right? So I hired first, you know, a bookkeeper, like an accounting person. And then the next person I honestly hired was a virtual assistant who helped me with I'm a very creative mind and the operations, the SOP, oh my gosh, I was like no, no, even like the meeting stuff or court.

Nicole: 12:32

I was like no, please help me Scheduling email it yeah, totally it was so hard and so I hired a VA and that was actually a game changer for me. So she's no longer with me. She's. She's gone and become a mother and changed her trajectory as well. But that initial time frame getting the support that I needed so I could remember that my goal is to make sure that this is a stable business, right when environment is key, where I have the support systems for my team in order to help them be creative versus like bogging them down with admin work but also making sure that I have the time to be with my kids. That was really beneficial to me growing this business. If I didn't take that time then and also didn't have that goal of having two days with my kids, I think I would have gone full steam ahead and not taken that time to think about all the other things that are so crucial to having a successful business.

Camille: 13:32

Yes, I love that you put in the scale of success being that boundary of. I want these two days to be sacred and blocked off, that it's just me and my kids, and then I can use this other time to use my time to the best of my ability, and that's something that I talk with people about all the time is that entrepreneurs, we tend to be more the big thinking, the creative. We also are distracted. We have squirrel moments where we're like, oh, look at that shiny thing or this or that or whatever.

Camille: 14:04

You need someone, a virtual assistant on your team who helps you stay in line, who helps you, where you can bounce your creative ideas off of. And even if they're just like, oh yeah, that sounds cool, like it's so nice to have someone like that, that's like on your team but also sees the structure of it of like OK, but that means we need to set up this calendaring system. That means that we need to respond to these emails this way. This means that we need to whatever, whatever those things are, and so I love that you set that up and knowing I need to create space and support for this, which is what I help people do, so that you can have the bandwidth to do the money-making activities, because that's not something everyone can do. So really defining and deciding what that is is so helpful.

Nicole: 14:50

So, camille, to add to that, this is a funny story. So I call my virtual assistant, erin. Shout out to Erin, she's fantastic.

Camille: 14:58

Yes, Erin.

Nicole: 14:59

Yeah, I call her my boss. I, I know, I know when I'm overwhelmed, right, I know that. So there's certain months where I felt like I put I overwhelmed myself, so I actually will tell her if I do. If I do three events per week, I get too overwhelmed, blah, blah, blah, blah. But I'm also that person who's like sure I'll go, sure, sure. So I literally have her vet everything for me and then she pokes me and says hey, remember when you told me that you shouldn't be doing this, that and the other, because you feel like you're irritable and then you get mad at your kids for no reason. True story. Um, yeah, this is that time. So, no, you're not doing that. So there's that. It's so funny because we're the bosses of our business, but like we need somebody to hold us accountable. And I found that my VA has always been the one to hold me accountable and say like hey, remember when you said this? Like you're not listening to yourself.

Nicole: 16:04

So, I'm going to control what you need.

Camille: 16:08

Well, that's so smart that you had the foresight to say that and say hey, I need you to be this person. I feel like my husband is that person for me, but I don't always want to hear it from him, so it's nice to have another person that's not your partner to be like. Hey, I can see the full scope of your calendar here. Remember, this is a boundary that you put in place and I'm here to help you keep it. So that's brilliant.

Nicole: 16:33

Yeah, boundaries are for for lots of folks, but especially for entrepreneurs, is so crucial.

Camille: 16:39

Yes, cause you could be working night and day all the time. There's always something that can be done. So to put that into perspective, of these are my hard stops, and this is a safeguard. That's actually brilliant. Yes, so tell me a little bit more. Where you said you put some infrastructure in place, can you get a little more nitty gritty with me? What, what does that mean Like? What programs do you like? What systems did you use? Not that it'll apply to everyone, but maybe people can glean some ideas that work for them.

Nicole: 17:12

So ultimately I felt when I was doing a lot of things manually so I think I'm from the era of like everything's a Microsoft document or everything's via email and all of those things and then I just wasn't fully aware of all of the things that have been invented to help me with my work, right? So whether that's contract, there's contracts, and then ensuring things are contracts are automatically sent, signed, filed, and then you have onboarding documents getting sent out. You know billing, like how to do auto billing, and all of those things that if I was so focused on just getting the client, getting the client, getting the client, it would actually be sucking my time to do all of those things manually and do the research to figure out what processes work. And then also, a huge thing that has really helped me is like organization. You know I obviously deal with clients. We have a lot of creative files all of that, like how do I keep those organized? So it's not just I understand it, but if I have someone from my team who I eventually will want to hire also understands it.

Nicole: 18:25

And the thing about process and operations and all of those things.

Nicole: 18:29

It's never static, right, it's continuously evolving. But if you start from zero and then you start bringing in all of these folks and it's just a complete mess and it actually goes against that environment, that positive environment that I'm trying to foster, if everyone's like I don't know what I'm doing and then I don't can't find anything. So those were like the infrastructure things that were really important to me. And also, when I initially started, I had a lot of freelancers and all of that stuff, you know, making sure that they had the tools that they need, that they had. You know, we use ClickUp now. Clickup is huge and this I'll be honest with you I did not start off with ClickUp. Someone on my team actually was like, hey, I think we need this, but if I could turn back time, any sort of project management tool was really helpful, but if I didn't have that time to really hone in on finding out, like, what works, what doesn't work, for me it would have been a complete, utter disaster as I tried to scale Right.

Camille: 19:33

Yeah, so you like ClickUp. Who do you like to use for contracts?

Nicole: 19:37

For, like, sending it out. So I actually use Adobe. I use Adobe for all of my contracts, so our contracts are pretty customized, so there's always a ton of changes. But when I first started, I used HoneyBook because I didn't have a ton of packages right, it was just me myself and I. So I used HoneyBook. I uploaded all the contracts on there. They do invoicing as well. Obviously, as I got bigger and I had like an account, we do use QuickBooks, but QuickBooks does a lot of automations and all of that streamlining. What else? I use Slack now I don't know if everyone's familiar with Slack just to have those fun conversations, but also business conversations. Gmail obviously we all love Gmail, yeah, so that's pretty much, I think, everything that I use.

Camille: 20:28

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Camille: 20:57

I have many graduates from my course 60 Days to VA who are masters in many, many different skill sets, so that you can find the right virtual assistant for you and you're able to be the CEO that you are meant to be. Imagine focusing on what you do best while a skilled VA handles the rest. It's time to ditch the overwhelm and step into your next level of success, and you can book your free call below at camillewalkerco. We can build your dream business together. Do you like? How? Who do you? What do you use for collecting payments? Do you use Stripe? Do you use like what's your? So we go through QuickBooks, oh, through QuickBooks.

Nicole: 21:37

Yeah, so we do everything through QuickBooks and I think a huge part of it is because my that stuff makes me nervous. So, like my, my accountant branch I mean financial strategist, who was the one I mentioned she's still with me six, seven years later. That's like her preference. I was like okay, let's run with that.

Camille: 21:57

That makes sense. I mean we use QuickBooks for finalizing and doing all the contract payments, like toward the end of the year, but I don't use that for collecting payments.

Nicole: 22:05

I use a different thing.

Camille: 22:07

So that's really cool. I didn't know that had a system within it. I'll have to look into that. Yeah, it's great they do all the things. That's really helpful. Okay, so we're talking a little bit about infrastructure for the business. Now, is there anything on the motherhood side that you've figured out, systems and ways of doing things that make your life a bit easier on that side?

Nicole: 22:27

Yes, so obviously daycare is the clutch.

Camille: 22:31

Yes, Having that help Cool.

Nicole: 22:33

Shout out to daycare, um, but also again setting those boundaries. So I struggle with, I struggled with this, um. I sometimes I struggle it with it now, but I have a planner and I end my day at that time and I know if my kids are there I cannot be trying to multitask while they're there. So setting that boundary for myself. Also, having a steady stream of babysitters on call is also very, very valuable to me. Babysitters on call is also very, very valuable to me.

Nicole: 23:10

But at that time, when I was working three days and then being with my kids for those two days, I really created kind of like a system with my internal team to know like you should, you can only contact me on those two days if it's absolutely urgent and you contact me via text Like I'm not going to check. If you text me, I know, oh my gosh, like this is the thing, there's a fire, yeah. But it's also communicating that because I also had to be self-aware about my personality and how I know I'm going to. If I get an email, I'm going to drop it and say, okay, over, drop what I'm doing and say what's going on, what's going on. I know that about myself, so I had to communicate that to the folks that were on my team and working with me and say, okay, like these are, uh, these are the circumstances where you need to reach out to me, but please wait until Tuesday. So another thing is I updated my email signature to say, like what my in-office days were to allow, to make sure clients understood that.

Nicole: 24:14

So it's not just internal boundaries, but I think there's this thought that you know, if you're a service-based business like there's no such thing as boundaries, like you know you're getting paid, so the client, you know whenever the client reaches out, that's it. And I really don't believe that. Like, I really do think there are a ton of wonderful clients, especially if you're a mom. You know I have a lot of mom clients who are mothers, who understand, you know the boundary setting and if a kid is sick, please don't expect this person to be able to like do everything at the drop of a hat. So making sure that clients are fully aware of my own boundaries and the days and the times that I work and setting that out of office, so those are the little things that I do with the business that ensure that I am actually with my kids and not distracted.

Camille: 25:08

That's brilliant. Those are all such good tips, nicole. I would love to hear, because of the work you do marketing, oh my gosh. I feel like if there's one thing that people need help with the most in their businesses, marketing is top of the list. I know it is for me, and where you're specifically working with people on the neuro side of marketing and like what's actually working right now, what is advice that you could give to business owners right now for marketing that is really profitable in terms of time for money?

Nicole: 25:40

So I think the biggest thing that people do. I'm going to start with a mistake first. Okay, cool.

Nicole: 25:47

I think the biggest thing that I see. Well, two things, sorry. So the first thing I see that a lot of businesses do is that they think they know what their brand is because it's in their head and if someone asks them, they can say it. Right? So they think I have a brand, I have brand strategy because I know and I have a logo and I know that my business is this and I know my target consumer is this. So that's it, I'm done, right?

Nicole: 26:16

Well, if it's all in your head and it's not, we all know that if we write stuff down, it just cements it even more and it makes more sense and we tend to see some contradictions and some things that we want to change, right? So if you go into any sort of marketing thinking that you know your audience and you know your message all because it's in your brain, or you did something quickly in 30 minutes, that's a first mistake, right? So a huge part of what I want people to realize is there's so much noise. I mean you hear it all the time. You look at your own habits when you're scrolling, how many ads you get all the people trying to talk to you. You cannot reach your target client or your target customer just by saying what everyone else is saying. So whatever you think is in your head is probably what everyone else is saying that's in your industry, right? So you need to take a step back and really refine that brand strategy. Like what, beyond the superficial need of your target audience, what else is in their head? Like, what do they need? What are their fears, what are their challenges? You need to really dive deep and know your audience better than they know themselves for your marketing to work.

Nicole: 27:54

Because there, my ideal customer, I'm probably going to say I paint houses, this is my price before and after shots, right? So what I'm saying there, that's the superficial level, right. Right? So what I'm saying there, that's the superficial level, right. So now you got to dig deeper.

Nicole: 28:12

In order for your marketing to beat out other people, you need to understand like, ok, well, that's great and all, but what else does my customer actually need? But they might not say. They might say they're a friend. They might say to their their spouse, could it be the trust issue? Could it be the timeliness issue? Could it be this and the other? That might mean more to your customer than what the room actually looks like at the end of the day, or how much it costs, right, and where's your area.

Nicole: 28:37

So I went off on a tangent there. But that's like the first mistake and the second mistake is bringing all of that into every touchpoint. So social media, website signage, anything, podcast, whatever, anything. I think most folks stop at one place and in order for people to really absorb and understand your brand, it needs to infiltrate everything thing, every ounce of every touch point that is going to be directed or given to your target. It has to be all over the place in order for your brain to really remember it one and also make those associations between the traits you want in your business. That was a long answer.

Camille: 29:27

No, that's good insight, because I think it's peeling back what we think we know. And then also, but what does that mean on a deeper level? That takes a lot of. I think that takes someone really great like you to be like, oh, but what about this, and what about this and what about this? It's a lot of like why, why, why, why? Why? Questioning, which takes work.

Camille: 29:44

I know I've done that a few times and I'm still like I could refine it more. You know what I mean, so I think that's great. And then, on the other side of it, to put it everywhere, I think one thing that is easy for me to get lost in is thinking I've said it enough and also assuming that people see everything that you do everywhere and they don't. And so it's just that consistency. And if you struggle with that consistency, to hire someone to help with that consistency, because I think that that energy expenditure or someone to help with that consistency, because I think that that energy expenditure or that decision fatigue is so real where we're like, oh, but I've already done this, I've already put it there, I've already said this this many times it doesn't matter, it's like getting someone else in there that helps it be automated so you don't have to think about every single time you're doing it. Would you agree with that?

Nicole: 30:31

I absolutely agree and I think we just have to look at marketing our businesses like any relationship with a human right. So I'm not going to automatically trust a person I just met, right, we're going to have to hang out a little bit more. We're going to have to get to know each other a little bit more. It's not going to be instantaneous, right. Or if I hire someone to babysit my kids, I'm going to want to see references, I'm going to want to see credentials, right. So it's the same thing with your business. If you're only saying why you're awesome one time, one place and not saying the same thing over and over, you're not building that relationship and that trust. So I think a lot of folks like separate the two, like what we do in our personal lives and then what we should be doing in our business. But you got to look at every business relationship in the same way that you do your personal life, like what do you expect from people when you finally trust them? That's what you should be delivering to your audience as a business.

Camille: 31:33

What would be an effective strategy? A lot of people listening have online businesses. I'm not going to assume everyone does, that's not true, but for an online business there's a lot of places to be and to show up and to feel like you need to be all the places. What would your advice be to them, where they're like well, I want to do it, but I can't do everything. Sure, it would be good advice for them.

Nicole: 31:56

Sure. So if you're an established business and you're already out there, so you're already, you have a website, you have all of those things. The first thing you need to do is find out where people actually are and what channels you're currently getting revenue from. So, for example, if I look at my website traffic and I see that I'm on Google and I'm also on a billboard, and then I'm also on all of these other things or social media Instagram, facebook but then I'm seeing that, hey, like, people are actually going to me via this channel versus this channel, then you know like, hey, I'm getting a pretty decent return and people are converting from this channel. Let me focus on that a little bit more. I think it's really understanding your data and your current metrics to see where your customers are coming from, because ultimately, that's where they are, that's where they live. For example, I am not on TikTok. I know TikTok's all the rage, but I am not Because I feel like my target customer isn't there, right?

Nicole: 33:04

And then secondly, so what's that kind of happens? You need to. If you're doing your own marketing, like you also need to be mindful of your bandwidth. It is way better to do marketing very well than to be everywhere and it's, you know, lackluster. It doesn't have a message, right? So if you're doing marketing yourself, if you are posting for your own socials and there's lots of noise of people telling you what to do, where to be, what to do, if you cannot do it well, you need to take that step back, look at what's actually creating money for you and creating revenue for you and be in those places, because, remember, we're focusing on the places. That's driving revenue, right. So we should not be at places where it's just kind of noise for people.

Camille: 33:59

That's good advice, and I think it also is one of those things to make it a metric decision instead of an emotional one, which, again, I think it's really nice to have someone like you to kind of take a step back, like that larger perspective, because as business owners, I think we can get very emotionally wrapped up in our own perspectives and maybe you need that outside perspective of hey, but look, this is where these clients came from, or look, this is where these sales of your product happened. Let's double down there and not worry about the other place that maybe everyone says you should do, but that's not actually what's turning the tide for you. So, yeah, that's awesome. Well, this has been fantastic, fantastic information.

Camille: 34:36

I have two questions that I ask all of my guests, and then, on top of that, I'm going to ask where people should go to find you. So let's start with the first. I ask everyone that comes on my show what are you reading, watching or listening to? And you can answer one for each or just pick one whichever of those. And then the next is a motherhood moment that you would want to share.

Nicole: 35:01

Sure. So the first one is I am currently trying to watch season one of the Last of Us in anticipation for season two. My husband's already watched all of season one. When does it come out, is it?

Camille: 35:19

in the summer. I thought it was end of April?

Nicole: 35:21

No Okay.

Camille: 35:25

It's a zombie show, you guys. Oh my God, it's crazy. It's good, but it's crazy. I watched that in Australia. I was flying from Australia to America and my son was 16 at the time. He's like, mom, let's watch this together. And I'm like, oh, but he's like it'd be so fun. And it actually was such a fun memory to watch that with him.

Nicole: 35:39

It gets kind of gory, but it's like I love zombie show. So, yeah, yeah, you're my spirit animal. I just literally just watched it, bawled my eyes out on another zombie movie, like last week. Yes, oh, my God, like, why are you crying? It's a zombie movie, I'm like. No, but it's actually a really good plot. Yeah, so I'm trying to catch up. And then a motherhood moment. Actually yesterday, I guess, my son's my five-year-old. He's very into baseball and it was like his first game of the season and I remember his first game last year and he was just scr, first game of the season. And I remember his first game last year and he was just scrambling, didn't, couldn't hit. And now he's just in just this in a year he's doing super well and I guess it just reminded me. One, you know life happens so fast. And two, you know, if you keep working at it, if you keep practicing, it's a nice reminder like you'll get there, you know you'll see that achievement.

Camille: 36:35

Oh, I love that. Oh it goes so fast, you guys, and it's so. It is so sweet to see your kids to grow and develop and also to see them struggle and overcome and build resiliency, and sports is a very in youryour-face way of seeing that, literally from the sidelines. So, yeah, that's oh, I love that. And then for our audience that loves you already at this point, obviously, and wants to find you online or talk to you more about your services, where can they find you?

Nicole: 37:06

Sure, so they can find us at Halcon Marketing H-A-L-C-O-N marketingcom and on Instagram. I'll just give everyone my Instagram at Nicole Powell Brand.

Camille: 37:19

Okay, perfect. Well, this has been wonderful to have you on the show. Thank you so much, thank you.

Camille: 37:25

Kavila, it's been so fun. All right, well, everyone, thank you for tuning in. If you found this helpful, please subscribe, give us a rating and tell other people about the show. Any review, any share is a huge help to giving women the inspiration and tools that they need to build successful lives, businesses, and fall in love with their style of doing their business, their way, and if you need any help with coaching through that or finding an assistant, I'm here to help you as well. You can find me on Instagram at camillewalkerco and call me CEO podcast. Have a great day. See you next time. Hey CEOs, thank you so much for spending your time with me. If you found this episode inspiring or helpful, please let me know in a comment and a five-star review. You could have the chance of being a featured review on an upcoming episode. Continue the conversation on Instagram at callmeCEOPodcast, and remember you are the boss.