“Call Me CEO” is your master-class on innovation, creativity, leadership, and finding YOUR perfect balance between motherhood and entrepreneurship.

Have you ever wondered how you can empower yourself while working with what you have? In this episode, Camille welcomes Justin Prince, an entrepreneur who has built 4 multimillion-dollar businesses, generated $2 billion in revenue, presented in more than 20 countries, and the author of Be The One. 

Justin shares his journey in learning from the failure of his first business and how he unlocked his potential and become successful. He shares some of his practices on how you can change your mindset when dealing with negativity and challenges so that you can create the future that you want.

 If you’re interested in learning about how you can be the one, tune into this episode to hear Justine’s advice on how you too can go from who you are now to who you were born to become.



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The foundation of our success, and in this case, of your success is you believing in yourself.



So, you want to make an impact. You're thinking about starting a business sharing your voice. How do women do it that handle motherhood, family, and still chase after those dreams? We'll listen each week as we dive into the stories of women who know. This is Call Me CEO.


On today's episode, I'm speaking with Justin Prince. And one of my favorite quotes that he has in his book is, "Who you empower is just as important as who empowers you. And who you pour into is just as important as who pours into you."

And I just wanted to thank you, as you're listening to this episode, for letting me be a part of that empowerment and encouraging you to do all the things that you are doing. What you consume in media, which includes social media, podcasting, who you're talking to in your everyday life, your family, your loved ones, your partner, that is fuel for your goals. That determines your trajectory. That can change how close and how soon you reach those goals that you're searching for.

And so, what I love about this book, specifically Be the One, is that it is very much an action book of figuring out where you are right now, who you're surrounding yourself with, and what you can do today to reach that goal. So, stay tuned. As we get into this episode, we're going to sort out how you can become the one. And I know that you're the one.

Welcome back everyone to Call Me CEO. This is your host, Camille Walker. And for those of you who are listening for the first time, welcome. This is where we celebrate women doing amazing things, chasing a passion, figuring out how you do it, and knowing that everyone has their own past, their own future, their own way of getting there, and especially knowing that you have what it takes.

And today, I'm really excited about our guest because his journey is very unique and very much about encouraging every single one of us to work with what we have and knowing that's enough. Justin Prince is the author of Be the One. It's a book that's just come out. We're going to get to that more. But more importantly, he is a family man. And he is someone who really takes a lot of time encouraging others, being an entrepreneur, he's done over $2.5 billion in revenue, which is just insane.

And I'm so excited to get into the mix a bit. How can we be the one? How can we create the future that we're looking to create? So, thank you so much for being here today, Justin. I'm so excited to have you.

JUSTIN [02:51]

Camille, what an honor to be here with you. We were just chatting as we were getting started, just hearing more of your story and your passion for helping and inspiring women to be the one in their life amongst all of these different really important areas and responsibilities. So, what an honor to be on with you. And I'm excited to get to know you and your audience.

CAMILLE [03:12]

Thank you. Yeah, it's fun. What's really cool about doing what I do, and I was telling Justin before, I rarely have men. So, this is a special thing.

JUSTIN [03:21]

I feel so honored, I'll tell you that.

CAMILLE [03:23]

I know. You should. I really care about the people who are listening, and I am very selective about who comes on. And what I really appreciate about your story is that it's something where it's relating everyone to the divinity that is within them and that it doesn't have to look a certain way to have success.

And that's been a story that I've been sharing for nearly 15 years online with my original blog. It was www.mymommystyle.com, still ticking. And people would say, "So, is this a fashion blog? Is this about what we wear?" And I said, "That could be deceiving. I see where you're coming from. But no, it's like your style is unique to you. Your mommy style is the right way. You're going to figure out your own way."

And just like this with being the one is you have unique traits and characteristics to have a successful life and business and it's within you. And it doesn't require some magical power or voodoo. So, tell us about how you started in your journey. How did this all come about? And where did this inspiration for the book come from?

JUSTIN [04:29]

Yeah. So, my wife and I live in Southern Utah. We're from Salt Lake City. We live down in the red rocks in St. George, Utah. We have four kids, 19- and 11-year-old boys and then 16- and 14-year-old girls, so bookend boys and the two girls in the middle.

And I'm a daddy first and I'm a husband first for sure. I'm an entrepreneur or whatever second, but my number one priority is my wife and my kids and our marriage and what we're doing and super blessed to have an incredible wife. She's like the rock of our family.

And I came from a divorced family at age 12. My mom married my dad. He had two kids. And then, I was my mom's oldest. So, when they got divorced, I was the oldest home with a single mom. And I have a special place in my heart for single mommas specifically. But I really love women.

I'm a product of great women. My mom is an incredible woman. My grandmas were incredible women. I was raised by incredible women. And then, my wife and my daughters are just amazing. So, I've have a very, very, very, very tender part of my heart for women. I just have been around and surrounded by and mentored by and raised by and taught by and nurtured by really powerful women.

And through those teenage years, we moved 13 times in the seven years through the teenage years. We're bouncing around. So, you're never really part of the community, never really part of the church, and you're never even really a part of the school because you keep bouncing around. And those were some really lean, humble years for sure, watching my mom trying to put it all together.

I had no professional background. I was making pizzas. I was doing construction work. I worked at a mall kiosk. Camille, the mall for all of your younger listeners, okay, the mall is where all of us old people used to go when the Amazon was a river. All right. We would hang out at the mall. And we would walk around. And there were these kiosk workers that you try to avoid eye contact with. I was the kiosk worker. I sold animated Bible videos at the mall.

And I always had big dreams and big goals. And I hope that as you're listening to this, I hope you have big dreams, big goals. My guess is you do or else you wouldn't even resonate with Camille. You know what I'm saying? Because it's like we are trying to do something with our lives and make sure that our life has value and purpose and so on. And we want to live a significant life.

And so, when I was 25, I started my first business. The first business, my wife and I, I just went forward like, "Honey, I'm going to do it. We're going to be successful. We've got this." I had no college education. And the first business ended up failing. The company we were distributing, I was just distributing the products for, the company itself went out of business, so the parent company. So, my business was toast overnight. And I had had tears rolling down my face, I want to just say like, forget this business. I'm going to be an employee. This is terrible.

And I got enough courage to start a second business. We were below zero financially, back in credit cards, back in taxes. At one point, I moved my now two babies and my pregnant wife into the loft of my wife's parents garage. So, I'm 27 years old. I'm a grown man. I live in the United States of America. I have two part-time jobs. I've got a little business I'm trying to start. My kids sleep in the closet. My wife is pregnant and sick. The morning sickness thing would never go away for all nine months.

CAMILLE [07:39]

Morning sickness is a lie. It's all day. It's everyday sickness all day,

JUSTIN [07:43]

Yeah. No. She was all day sickness. And she was such a trooper. We had six pregnancies and four babies. We had a stillborn birth and a miscarriage. And she was four out of four C-sections. So, she was sick the whole time. Ugh, it was tough. All those years almost feel like a blur now.

And so, I have my baby sleeping in the closet. I have a job I would work all week and then a job I would work all weekend. And then, in the nooks and crannies, I'm trying to build a business to get our family out of this situation. And there's many, many nights I remember thinking like, am I crazy?

I remember it's one in the morning. And I'm laying there in bed. It's pitch black. And I say to my wife, "Are you awake?" And she goes, "Yes." She goes, "Are you awake?" And I go, "Yeah." I go, "Am I crazy? Am I chasing a fake dream? Is this ever going to actually happen for us? What am I doing?"

And I was so blessed. It's so funny, Camille, I turn 43 next week. And she and I went on a little birthday weekend getaway this last weekend. We were just walking on a walk. And I said to her, I go, "I never remember you doubting me. I never remember you not believing." And she goes, "I totally believed you the whole time." I never remember one time where she's like, "Dude, what are we doing again?" Now, I don't know if she always believed in some of the strategies, but in me personally, she's like, "Yeah, you got this."

So, long story short, I built that business, ended up selling it. And my current business, I started 11 years ago, we took over an existing company. The company was a couple $100 million a year in sales. They were a declining eight years in a row of double-digit per year declines. So, they were going the wrong direction fast and doing business all over the world.

And so, we came in as a consulting team to help them transform this company. And in the process, we created a new business model we called social retail where we actually paid people an affiliate commission to refer our products. And we created a model. I was telling you before we get started, I work with probably 85% to 90% women. And I've taught women all over the world how to build businesses online, how to make money using their phones, basically using social media.

And that business has done over $2.5 billion in revenue now. We've paid out well over $1 billion commissions. We've acquired millions of customers, just turned into a really great success story. And during that journey, I now have been able to travel literally all over the world. I've spoken in 30-plus countries around the world now telling people that it's possible that your dreams and that your goals are possible.

And the idea for the book was this for me. So, the book, as you know, is not called Become the One. It's Be The One, which means this my friends. You already are the one. Camille, you actually started this. You were down the same vein.

It is you. It's your essence. You are the one. And if you think of the ancestral map, think of your parents. So, think of your mom and dad real quick, just like think of your love for them, think of their face. Those of you that knew your grandparents, think of your grandparents, grandma, grandpa, the whole thing. Think of your great grandparents, for those of you who knew your great grandparents.

If we go 12 generations up in your family lineage, it's over a 400-year period approximately. It was 4094 people. 4094 people over the last 12 generations from all over the world that came together to create you. You are the one. You're the one that they lived for, bled for, died for, had triumphs, had tragedies, had struggles, had joy. All of this, they did all of this for you to have this moment.

And you want to be the one today that lives a life. writes a story that future generations of children look up in their family lineage. And they look up and say, "It was her. She's the one."

She's the one that broke the generational curse of abuse in our family. She's the one that broke the addiction. It was my great, great grandma. She's the one that taught us these economic principles that set our families free. And they're telling your story. They know your story.

So, for me, success is an identity process. And you'll never outperform the way you see yourself. So, when you realize I'm the one, whoa, you realize that your life has value and purpose and meaning. You're not here by accident. Your life matters. Your decisions matter. And you'll never be this young before. And you'll never be this old again. You can't always control what happens, but you can control what happens next. So, your decisions matter.

But then, here's the second part is be is a present state. So, I wanted to write a book that wasn't just inspirational motivation. I was on a podcast yesterday. And the woman said to me, she goes, "I've read hundreds of motivational books or personal development books." And she goes, "Your book is different." She goes, "Your book is like a roadmap, like an instruction manual to share with you how can you be the one today?"

So, in other words, what are the steps and the strategies and the workflows and the frameworks and the formulas for you to be that person, to step into your best self, literally to be your best self today? And that is why I was passionate about writing the book is sharing these things that I've learned through this journey and saying to the next generation of a person that's like, "Yo, I'm making that happen in my life. You're the one. And here's how you be the one today."

CAMILLE [12:40]

I love the idea of this generational motivation and that inspiration. In the book, you share about an ancestor that you have that went through so much hardship. And I feel like there is so much to be learned there if we have the capacity or the ability to dive into people who have gone before us. And our challenges are so different now, but that determination and resiliency is the same. What do you think is a way that people can build resiliency day to day when they're feeling burdened with every day that comes to us?

JUSTIN [13:14]

Yeah, such a good question. By the way, I love the word resiliency. I'll give you two formulas I teach in the book. The first one is there's two questions you ask when hard times hit. Notice my friends, when hard times hit. You guys know how life is at this point. It's not if it's going to be challenging, it's challenging. There's challenges whether it's in our mental or emotional health. There's challenges in our fitness or just in our bodies' health, right? There's challenges in our marriages. There's challenges with our parents or our in-laws. There's family dynamics. There's challenges in our careers. There's challenges just in the world, right? Inflation or global conflict. There's just a lot coming at you fast.

So, there's two questions you want to ask yourself when adversity hits. Question number one is a depth question. Question number two is a duration question. So, the first question is this, it's how far do I fall when negativity hits? So, this is the depth. How far am I going to fall?

So, just for the sake of an example, imagine a scale of 1 to 10, right? Do I fall down from 1 to 2 or do I fall from 1 to 10? Do I just go all the way down to rock bottom when negativity hits? How emotionally mature, how emotionally stable am I when challenges hit me?

And as a mom, specifically, a mom affects everybody. So, in other words, the way that a mom chooses to show up, the energy we choose to show up with, a mom chooses to show up with, affects not only the home, the spouse or the children, but the community. Moms are so powerful that way. So, if you want to change the world, just changed a mom because it's just the ripple effect through that home and through that church and through that community and so on. So, first thing is how far do I fall?

Second question is, how long do I stay down? So, that's the duration, right? So, think of it this way. How many of you have met someone that have had some really, really, really challenging things, by the way, this may be you too, had some really challenging things happen in their life? Divorce, bankruptcy, cancer, sickness, you name it, really challenging stuff. And they hit rock bottom. I'm talking it drug them down all the way to the bottom.

Okay, second question. How many of you know people that that's happened to, and they're not at rock bottom anymore? I don't know. They pulled through. They have a beautiful marriage now. They pulled through and they're financially secure now. They pulled through.

And third question is, how many know people that have been through some really challenging things, real-life stuff, hit rock bottom, and they're still on rock bottom? Here we are six months, six years, 16 years later, and they're still bumping around the bottom of the rock bottom?

So, two questions, how far am I going to fall, how long am I staying down? Okay. That leads to another framework that I teach. It's what I call a three C success formula. So, it's a loop. You can loop.

So, the first C is your confidence. And my friends, the foundation of our success, in this case, of your success is you believing in yourself. And it can be so hard sometimes to even believe in yourself. You're like, man, I don't know if I have what it takes. Listen, it's not fair for us to go ask everyone else to believe in us if we won't even believe in us. You got to remember you've accomplished hard things. You've been through challenges. You've overcome challenges. You should have confidence in you.

When your spouse looks at you across the room with the eyes of like, "I love you. I'm so grateful for you. You make me feel so protected, and you make me feel so loved," that should give you confidence that you're doing some good things in your life. When your kids say, "Mommy, I love you," you should have some confidence. So, you know what? I may not be perfect as a mom. Maybe there's days when I'm not on my personal best, but I'm doing a good job.

And so, you start building confidence. The confidence leads to commitment. So, think of it this way, how committed would you be to something that you had zero confidence in? So, in other words, how committed would you be to a business? Let's use that as an analogy. How committed would you be if you had zero confidence the business is going to work? Not very much, right? So, your confidence in yourself, your confidence in your ability to get things done, that will lead to commitment. Your commitments like, hey, I trust myself.

You know what I'm saying? Camille, even with yours, you're saying like, "I've just done this and this." That came from a foundation of confidence. It's led to commitment where there is no confidence, there is no commitment. And then, the commitment leads to competence.

Competence is your skill sets. And the way you want to think about it is this, you want to build skill above your talent, your talent's your floor, your skill's your ceiling. The more skilled you become at what you do, whatever that is, whatever the subject is, again, in your marriage, in your fitness, in your business, in your careers, the more confidence you gain because you're more skilled. It's not just like, I'm going to fake it until I make it. You actually are like, yo, I'm good at this. That builds more confidence, which builds more commitment, which builds more competence, which builds more confidence. It starts spin the loop.

Now, last thing I'll share on this idea is this. What do you do today if you're not feeling the confidence? Do you know what I'm saying? You're like, I don't know if I have the confidence in myself. I don't know if I have the confidence that I can succeed. Okay.

Here's what we do today, my friends. We lean into your courage. So, it's a four C, right? You lean into your courage, your courage precedes confidence. If you don't yet have the confidence that you can do it, just have the courage to take the step, to have the courage to post the video, have the courage to start the blog, have the courage to start the podcast, have the courage to have the tough conversation, have the courage to say, "I'm sorry."

Have the courage today, even if you don't have the confidence. That will get you into the loop because courage will precede it. Enough courage over time builds confidence, confidence leads to commitment, leads to your competence, your skill sets, and you just start spinning in that loop over and over and over.

CAMILLE [18:57]

I really like that. It's an interesting concept because I think a lot of us go through loops where we get kicked out of that, where there can be phases of time where you're like, I feel amazing, I'm so good, I'm confident. I have the skills. And then, life will come along, like we talked about with those big hits or something personal or whatever those things are. And it really does take the courage to then get to that place where you're willing to put yourself out there. And it's terrifying.

I would imagine in that space of time where you had lost the business or that business went out of business, and you were like, "Wait, what?" How do you define that moment or how would you explain to people in that moment where you were able to make that next step? Because I think for some, it can seem to come a little more naturally than for others. So, you seem like a very confident person. Is there ever a time that you didn't feel that way or how did you get past that? What did that feel like?

JUSTIN [19:59]

Yeah. That's such a great question. And I agree with you. I feel like we can get kicked out of the loop using that analogy. I think that's a great way to think about it. So, one of the things I want to start with is this, my friends. One of the foundations of your success is to update your identity. We talked about this to start.

Success is an identity process. You'll never outperform the way you see yourself. If you see yourself as a loser, you're not going to show up and play like a winner. If you see yourself like a winner, you're not going to roll over and quit like a loser. You're going to say no, I'm better than this. James Clear, a lot of us have heard of the book Atomic Habits.

CAMILLE [20:32]

Love him. I talk about him all the time. Yeah.

JUSTIN [20:34]

Did such a great job with that book. So. in Atomic Habits, he says there's two boys, one of them stole the candy. They say to the first child, "Did you steal the game?" Little boy said, "I didn't steal it." They said to the second child, "Did you steal the candy?" The little boy said, "I don't steal." I didn't steal that particular candy is an action. I don't steal is an identity.

And over time, we'll be more consistent with the way that we see ourselves, our identity. So, one of the things I encourage people to do is to update your identity. So, for example, if you don't update your iPhone software, so the actual software inside of the phone, over time, the iPhone's not going to perform at the level you want it to. We all know that. Same with our computers, right?

A lot of us are running a program, a software in our minds. That's the software we've been running since we were 14, or since we were seven, since we were 22. We need to update this stuff with a new identity. Here's our updating identity. Here's who I am.

I'll give you guys an example. I tell people you are not who you are. You are who you were born to be. And you are not what you did. You are what you repeatedly do.

So, a friend of mine lives out in Southern California. His name is Jaime Molina. He and his wife Pomona are no kidding two of the sweetest people you've ever met in your whole life, have four beautiful daughters. Jaime works in the financial services industry. You'd want your daughters to marry Jaime. I don't know how to say it. He's just such a sweet man.

CAMILLE [21:57]

I only have one.

JUSTIN [21:59]

Yeah, you'd want your daughter in this case. They're very devout in their Christian faith. They're just world class people. So, one of the things that Jaime does is he works with the troubled youth in his community to see if he can help kids, the next generation.

And he tells them a story about a young man named E-9400. So, this is a young man that was born on a border town in Texas on that Paso border with Mexico. At age eight, he was introduced to alcohol, started in the alcohol. At age nine, he was sexually molested by a person 24 years older, became sexually active at age nine. At age 14, started using heavy drugs. At 15 was a mule for the cartel. At 24, he was convicted of 11 federal felonies and served years of prison time in San Quentin.

Let me say this. You don't want to serve prison anywhere. If you're going to serve prison, you don't want to go to San Quentin. This is one of the worst prisons in America with the harshest rapists, harshest murderers, this is a terrible place.

So, he tells the story and he asked the children and I want to ask all of us, right? He says, "What do you guys think happened in E-9400?" If we did a poll, right? We had odds. So, today, is he in prison? Is he dead? Is he strung out on alcohol? Is he strung out on drugs? Is he a life full of abuse? Is he living his best life? What are the odds? We would probably rate these odds, right?

Jaime one day says to the children, "Remember that story told about E-9400? Kids are like, "Yeah." And he goes, "Would you guys like to meet him because I brought a special guest today?" And the kids are like, "No way. Here's this kid that at age eight was introduced to alcohol, nine, sexually molested, 14 is on hard drugs, 15 is a cartel, served time in San Quentin. What are you talking about?"

So, he goes out in the hallway to grab in E-9400 He walks in. And it's just Jaime. And he walks to the front of the room. And he says, "I am E-9400."Now. my friends. Here's what I want you to know. E-9400 was his prison number at San Quentin. Jaime's identity for years and years and years of his life was E-9400. That wasn't who Jaime was.

You are not who you are today. You are who you were born to be. He was born to be Jaime. And what you did and the mistakes that you've made and the pains that you've been through are not who you are. What you are is what you repeatedly do, meaning we can build new habits. We can build new patterns. We can update our identity and say, if I were to go be the one today, what is the one? How would I show up today? If I were to be that person?

So, in other words, not become it, but be it today? How would I show up with my kids? When they run out of school like, "See you later," or would I give them a 10-second hug and be like, "I love you. I'm proud of you. You're doing a great job." How would the one show up? And you can start being that person today because you can simply update your identity and say, I'm going to be the one I was born to be versus the one that I am now.

CAMILLE [24:53]

I love that. What a powerful story. How did you meet Jaime?

JUSTIN [24:57]

We actually worked together a number of years ago. No kidding. He told me this story. I was blown away, as blown away as those kids were. And I remember saying to him, I go, "Jaime, I'm going to share your story around the world, dude. Are you cool with that?" He goes, "Absolutely." I go, "Jaime, your story is so powerful because I never in 100 years would have guessed that this sweet, kind, gentle, very devout in his faith, very devout in his family man had been through that level of pain and challenge in his life. You just never would have put the two and two together."

CAMILLE [25:32]

Wow. What I love most about that is that it is one of those stories that paints the extreme. And I would hope that all of us listening are thinking, I certainly haven't been through half of that. That doesn't mean I don't have trial or things that come up. But the resiliency of him, that is such a special power to hold. And we all have that. It's developing and practicing and working with that.

I'm curious if he shared with you or you, yourself, have something where you have a practice that you do? Some people have like morning routines or mantras or practices that help them to stay in tune with that divinity or who you are or a practice of connecting. What is yours?

JUSTIN [26:16]

Yeah, such a great question again. So, Aristotle says excellence is not an act, it's a habit. He says, therefore we are what we repeatedly do. So, it's these practices, it's these routines. It's these rituals that you do, rituals, meaning just that you do them with consistency, right? They're habitual.

And so, I teach a bunch of them in the book, but I'll give you a quick one. I'll give you a quick one. When I was 15 years old, my dad introduced me to lifting weights. I had always been an athletic kid, but it was like, "Time to go to the gym. Son, let's do this."

So, he hires me a trainer. And I remember we're sitting at this gym, if any of you have ever been, if you can remember going to the gym for the first time, it's a little intimidating, right? Because everyone else seems to know what they're doing. Everyone else seems to have the right outfit on and you're like the frumpy person in the corner. I don't know what to do here.

And I see this guy come walking across the gym. He's six feet two. He's 300 pounds, and he's 10% body fat. So, to give you guys an idea what that looks like. That's like shoulders like this, 22-inch arms. He's just this huge guy, small waist, huge thighs. He was blocked out the sun walking over. He has a bandana on, has an earring. He has tattoos down both sleeves, and then even has tattoos up on his neck. Someone's got neck tattoos. I'm just saying. Yeah, this is getting serious.

So, he walks over and he shakes my dad's hand. And I am sitting there just like a frumpy little kid. I got my shoulders down. He goes, "Stand up." I was like, "Yes, sir." So, I stand up like this. And he shakes my hand. His hand engulfs my hand. His name's DeMarco. He says, "Your dad wants me to train you." He says, "But I have three rules." I was like, "Yes, sir." He says, "Rule number one, never be late." He said, "It's disrespectful to your dad. It's disrespectful to me." And he said, "It's disrespectful to you." He goes, "Don't be late." I was just like, "Whatever you say, I promise I won't."

He says, "Rule number two." He says, "I don't want you to come to the gym with a rat breath." Rat breath. What does that even mean? He goes, "I don't want to be spotting you," and by the way, any moms that have a 15-year-old.

CAMILLE [28:23]

I do actually.

JUSTIN [28:24]

Yeah, you know this game. You're like, "Son, do you ever brush your teeth ever? Please, I beg you." So I thought to myself, I'm 15. All I think I even care about right now is sports and girls. So, I was like this rat breath, that's good advice in the gym and out of the gym. I like this guy already. I'm learning.

And then, he says, "Rule number three." He said, "I never want to hear you say you can't do something." He said, "You have a conscious and a subconscious mind." And he says, "Your subconscious will believe whatever you tell it." He said, "So, even if you think you can't lift the weight, I don't want to hear you say it out loud." And out of fear for him and in respect, I was like, "Yes, sir."

So, check this out, we're a couple sessions into it. And he would add all this weight on. And he's like, "Okay, your turn to lift." And I remember thinking to myself, Camille, I thought, I didn't say it yet, but I thought to myself, there's no chance I can lift that much weight. No way. But guess what? Out of fear, I didn't say it. So, I'd get under it and I could lift the weight.

Here's the lesson. One of the patterns and habits that I've gotten myself into that I've applied both to my fitness in this example, but also to my business. I've applied it to my life like my kids. You can't say "I can't" in our house. "I can't" does not exist. It's like a swear word or something. Our kids say "I can't," everyone's like, "Wait, what?" My little son, he's 11 right now. And I'll tease him sometimes, for example, y'all say like, "Your dad's so tough, and you could never beat your dad up." And I go, "That's impossible." And he goes, "Dad, nothing's impossible. You said it yourself."

CAMILLE [29:58]

Want to bite you, yeah.

JUSTIN [30:01]

And so, the point is this though, what if you never spoke negative anymore? What if you didn't allow negative words to come out of your mouth? So, here's what Christine Porath, this is research from both Harvard and Georgetown, she says that our neutral and our positive words, so neutral and positive words, positive would be like, "I got this," right? "I can do it." Your neutral and positive words have 10 times the impact of a thought. So, it's one thing to think I got this and it's 10 times more impactful to say, out loud, "I got this."

The flip side, your negative words have 40 to 70 times the impact of a thought. So, when you say, "I'm a loser," when you say, "I don't even know what I'm doing," when you say, "Who do I even think that I am?" When you say that, it's 40 to 70 times more impactful than just thinking about it.

And so, what I would encourage you to start asking yourself is this, are you speaking life into your future or are you speaking death into your future? There's an old Bible verse that says life and death is in the power of the tongue. The tongue is a small part of the whole body, but man, it can speak life or it can speak death.

When you speak, think about your kids. Are you speaking life or death into their future? You say to your kids, "Listen, you got this. You're a prince. You're a Robinson. You're a Walker." What are we saying there? We're saying, "Here's who your identity is. You've got it."

In our family, we don't give up. In our family, we're resilient. In our family, we overcome stuff. In our family, we don't say negative things. We don't talk negative about anyone else. When you're talking about for sure negative about ourselves, you start to wire in and program to where we become very loose with our tongues, meaning we will beat ourselves up. We're the ones saying it, it's a crazy thing.

So, I would really encourage you, one of the habits you can build is basically this idea or this concept of no, I'm only going to speak truth. And I'm only going to speak positive. I'm not going to speak negative.

Now, what do you do if you aren't good at sales? And you say, man, I suck at sales, but you actually do suck as hell because you're new, cool. Then you end your sentences differently, man, I'm not good at sales. But man, I'm improving right now. I'm not good at sales, but I'm learning and I'm growing. I'm getting better.

So, you can be honest, but you can also say like, I'm improving in this stuff, don't just leave it with, I suck at sales, for crying out loud. Because that will start to become an identity versus I'm improving. I'm getting better. And I'm the one that will figure this thing out.

CAMILLE [32:25]

Yeah, I love that. I know in psychology, they say that you repeat the same thoughts, 90% of what you think you thought yesterday. And so, these are active behaviors that you have to really train yourself to think, okay, I know this is a piece of something I've been thinking or ruminating on. But how am I going to adjust that? And it takes effort, it doesn't just naturally come.

And one of the things that I've shared with my kids is if they say, "I can't do something," we add the word "yet," which I really liked how yours is more descriptive that I'm learning and I'm developing skills, "yet" seems to be a really simple way for a kid to hear that and say, "I can't hit the ball with the bat yet."

I have a seven-year-old who's doing machine pitch this year. It's painful, he hasn't hit one. And so far, it hasn't drag him down too much. And I'm so grateful for that. Because I think that we can feel like that kid in front of that machine pitch where we keep swinging and we keep swinging and we're trying to work on how we hold the bat and our posture and our confidence. And it really is a process of teaching yourself to keep going and look at that. But look at who I'm becoming rather than what is the moment of getting lost in that loss.

JUSTIN [33:44]

Love that. It's such good parenting. And by the way, my friends, it is yet. Guess how long the average mom gives her son or her daughter to learn how to walk? Mama let them learn how to walk until they learn how to walk. So, everything's yet, right?

They can fall down. They can skid their knees. And mama will pick them back up and let them keep walking until when? Until they figure out how to walk. And so, that's how life works. You just do it until yet. I'm not there yet. I'm getting there. I'm going to learn how to do this thing. So, I love that. That's great parenting.

CAMILLE [34:21]

Awesome. This has just been phenomenal. I have enjoyed every moment of this. So grateful that you were willing to come on the show. Please tell everyone where they can connect with you, learn more about your book. And, of course, we'll link the links below as well.

JUSTIN [34:37]

Yeah. So, listen, I love your sport. I think it's a book that will truly change your life. I think this book will not only change your life, it'll change your kids and your business partners. Each one of the chapters is designed that if you apply just that chapter, just that one chapter, the trajectory of where your life goes from just that one application will change your life. When you stack all the chapters together, it'll be a book that you look back and you'll refer to over and over and over again.

So, you are the one, my friends, you are the one. And the book is designed to help you to be the one today and to live your best life to create, to design, and to live an unforgettable life. So, you get the book where all your favorite bookstores or wherever you get your favorite books.

And then, you can follow me all throughout social. It's either I am Justin Prince or Justin Prince, depending on the platform, but anything I can do to add value and so I put out a ton of content. I made two promises when I was struggling. And I was driving on the freeway, tears rolling down my face, below zero financially, the whole thing.

And I was saying it out loud to myself, but I was really having a conversation with God. I was like having this out loud conversation. I said, "If I ever become successful, I promise I won't forget what it feels like to struggle." All the emotions that you go through of the weight on your chest and the lump in your throat, the financial struggle. I said, "I also promise that I'll do everything that I can to help other people to achieve their dreams and achieve their goals as I possibly can. I'll wear myself out."

And so, being on this podcast with you is an honor for me because it helps me to fulfill that second promise. Being able to write the book, it helps me to feel that second promise to help you to know that your dreams and goals are possible that your life has value and purpose and meaning that you are the one for your family. And this is a roadmap to help you to be that one today.

CAMILLE [36:26]

I love it. And just to tack on something for you and for anyone who's listening, I think that it's those stories of struggle and having those low points and being able to rise above that really creates a bond with someone and the ability to see that and to be like, if he's done that and he's been there, then why not me?

And why not you? I think that that's something that those struggles and that feeling that you had in the way that you connected to God in that way, that's where the magic happens because then it really creates that commitment to want to do what you've done. So, it's been a pleasure. Thank you so much for being on the show.

JUSTIN [37:07]

Oh my gosh. What an honor being on with you and love what you're doing. And I'm super excited to get to know you and happy to add value in any way.


CAMILLE [37:14]

All right. Thank you everyone for tuning in to this episode. If you enjoyed this, please leave a rating and review and share it with a friend. That's how we share the good news and help other people to achieve their goals as well. And I will see you next week.

Hey, CEOs. Thank you so much for spending your time with me. If you found this episode inspiring or helpful please let me know in a comment and a 5-star review. You could have the chance of being a featured review on an upcoming episode. Continue the conversation on Instagram @callmeceopodcast. And remember, you are the boss!


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