Have you ever wondered how you can be an entrepreneur today? In this episode, Camille welcomes Alexandra Nolan, the author of The Unconventional Entrepreneur, a full-time digital entrepreneur, business consultant, and brand developer, and the founder of The UE Academy. Her aim is to allow women to be empowered through an unconventional lifestyle and explore the world. Alexandra shares her own story of how she created and successfully morphed her businesses into what she has today and how she overcame her own personal struggles as an unconventional entrepreneur. She gives her advice on how she handled situations like the 2008 financial crisis, a divorce, and having to be on government assistance and how she transformed those challenges into growing her business. Whether you’re looking to start your own business or are looking to grow as an entrepreneur, tune into this episode to hear Alexandra’s best practices on how you can make necessary pivots in your business and how you can overcome challenges as an unconventional entrepreneur.
Resources:
Interested in becoming a virtual assistant? Join the 60 Days to VA Course: www.camillewalker.co/VA Access the 5-day email sequence to help you discover your purpose: www.callmeceopodcast.com Sign up at The UE Academy: www.learnunconventional.com Purchase The Unconventional Entrepreneur at: citychicliving.com/product/the-unconventional-entrepreneur
Connect with Alexandra:
Follow her on Instagram: www.instagram.com/alexandra.nicole Follow her on Facebook: www.instagram.com/alexandra.nicole Follow her on Pinterest: www.pinterest.ph/citychicliving Visit her website at: www.citychicliving.com
Connect with Camille Walker:

Follow Camille on Instagram: www.Instagram.com/CamilleWalker.co

Follow Call Me CEO on Instagram: www.Instagram.com/callmeceopodcast

ALEXANDRA NOLAN [0:00]

You can really make a lot of money if you strategize and you find your niche and find ways to do it. I just snowballed that into different ways, different practices, different strategies to really fast track that.

[MUSIC]

CAMILLE WALKER [0:20]

So, you want to make an impact. You’re thinking about starting a business sharing your voice. How do women do it that handle motherhood, family, and still chase after those dreams? We’ll listen each week as we dive into the stories of women who know. This is Call Me CEO.

[MUSIC]

Hey, everyone. On today’s episode, we are speaking with Alexandra Nolan, who is talking to us about how you can be an entrepreneur today. It doesn’t have to be conventional. In fact, she wrote a book about it, The Unconventional Entrepreneur, where she takes us through her journey of creating and successfully morphing her businesses into what she has today.

She’s done a brick-and-mortar boutique. She has done an online boutique where she has worked with brands and sponsors. And she’s also created a business where she is now sharing her tips and tools of how you too can earn money from home and live a life that you love as an unconventional entrepreneur. Let’s dive in.

Welcome back everyone to another episode of Call Me CEO. This is your host, Camille Walker. And today, we have the honor of having Alexandra Nolan with us, who is the author of The Unconventional Entrepreneur. And today, we’re going to talk about taking a risk and how you are never too old to reach for your goals through a personal story that we’re going to be hearing about from Alexandra. Thank you so much for being on the show with us today.

ALEXANDRA [1:50]

Thank you for having me.

CAMILLE [1:51]

Yeah. So, please tell our audience about yourself and a bit of your journey, how you got started and where you are now.

ALEXANDRA [1:58]

Okay. It is a whirlwind. So, I will hit the highlight points because it could easily take hours. Basically, so when I graduated college, it was in 2008. So, for those of you who have graduated in 2008, you know there was a huge crash. I, through college, was working as a makeup artist and at a bar, and then going to college. So, when I graduated, I couldn’t get a job.

And so, I just continued on working at a bar and doing makeup with a college degree, which that feeling that, yes, I’m ready to become an adult. And then, all of a sudden, it’s like now, I’m just going to keep doing what I was doing in high school and college.

But anyway, so one of my customers actually worked for a massive corporation, International Paper. And by the time I was 26, she got me into the corporate world and I was working there. Fabulous, wonderful, loved it, but as you probably know, you can take direction well and work your way up, especially if you have drive in any setting corporate world, but there’s always this internal pull of this isn’t me. Am I going to be doing this forever?

So, I left and started on my journey as an entrepreneur. And I launched a boutique in 2012. That was my first step into a bunch of different things. I’ve since sold the boutique, and blog, journey, book, it just snowballed, snowball effect.

CAMILLE [3:35]

Yeah. I love that. So, was this a brick-and-mortar boutique or was this an online boutique or talk us through that? What was that exactly?

ALEXANDRA [3:43]

Yeah. So, it’s crazy how each journey in my career or as an entrepreneur has led to the next thing. It started as a brick-and-mortar. And so, I left the corporate world. It was crazy. I was so impulsive back then. I had the idea. I was like this is what I’m going do. I’m going to open up a makeup/Sephora/clothing store.

And I forgot, I had a makeup line at the time. When I was in corporate America, I started my own makeup line. Because I was like I want to be an entrepreneur and I did it on the side. So, I had a small little side business. It was like doing home parties and stuff like that. So, I decided I’m going to take my makeup line and make it a brick-and-mortar.

But I was like I’ve got to sell a crap ton of makeup to pay the bills because there’s a lot of overhead. So, I decided to make it a clothing store/makeup line. And I had this idea within two weeks, I had quit my job. And then, two weeks after that, I put in my two weeks’ notice, we had the store completely open. So, from the moment that I had the lightbulb go off to the moment I walked into a brand-new store that we had set up, it was about a month. So, it was pretty crazy.

And then, we sold online too. So, that’s how I came into the influencer world. I started selling online. I didn’t have money to market. So, I started a blog and it was basically me taking selfies in the mirror with myself with clothes on because it was just me and my dog that I owned the store. I was a single woman. I’d bring my dog up to work and we would sit there all day, 7 days a week. I didn’t have employees.

It was the beginning of the grueling part of being your own boss. And so, I started taking photos. People started reading the blog. They started following. And I thought, let me get an Instagram account too. So, I started an Instagram account. People started following that. Before I knew it, other brands were reaching out and they were clothing brands and these were like, “Can we be featured on your blog?”

And at first, I’m like no, I’m not going to cannibalize my own business. I’m trying to grow my online thing. But then, I realized really quickly when the brands started coming once a month, then once a week, then several times a week, it’s like, oh my gosh, this a different revenue stream. So, I just googled. I did everything else to learn how to do this and I completely segued from the Ivory Closet blog, which was my store, Ivory Closet, into City Chic Living, just completely branded it, separated it off and just started that way. And it’s grown into a bunch of different things since then.

CAMILLE [6:35]

That’s amazing. If you’re listening to this right now, I think that there are a lot of parallels to things that happened in 2008 to things that are now happening today. And there’s always going to be something new, a new medium, a messy middle, where you can start with something as a solopreneur where it’s just you and it can grow into something big.

Because I look at the year 2008 with the year 2020 and I think there’s a market crash. Something big happened. The world stopped. Everyone’s pivoting and looking where am I now and where could I be as well a change in social media and the atmosphere and what does that look like?

And now, where before it was blogging, the beginning of starting to post on Instagram, now it’s short-term video and TikTok and the Reels and the Shorts. And if you’re listening to this right now and thinking, man, I really should’ve started back then, you are in a perfect spot to start something that can grow into something like you have done where it’s that messy middle of it just started with me.

But I’m looking at the new people that are like the young blood where you and I have done this for more a decade and I’m like, yeah, that was me. I was picking up the phone and taking selfies. And I didn’t know what I was doing. It was messy, but look at what it became a decade later. So, if you’re listening to this and you’re like, could this even work for me? Could I start something new just me? Yes, you can. And I love that your story illustrates that where it’s like there was a lot of messy middle.

But even listening to it, I’m like how the heck did you even get to a physical building? What happened to that building when you were blogging? There seems like there’s pieces to this. So, tell us a little bit more about that. How did you decide to lean more into the online or what happened with that building? Did you keep trying to facilitate that?

ALEXANDRA [8:26]

Yeah. So, you’re talking about building the business or a brick-and-mortar? Okay.

CAMILLE [8:34]

No, physically. Yes, the brick-and-mortar building, sorry.

ALEXANDRA [ 8:39]

I was about to say because there’s so many ways I can go with that. So, yeah, the building, gosh, this is the crazy part of the story and I actually write about it in my book. And I would not suggest this to anyone, but when I had this crazy idea that I wanted to become an entrepreneur and I wanted to have this store, I’m just going to throw numbers out there. I had $10,000 to my name. That was everything in savings that I had saved from high school through college.

That’s all I had, which is a lot of money at the age of 26 obviously. That’s a lot I’d saved. Granted, it was 14 all the way to 26, but let me just tell you because I started franchising my store. So, I was helping other women open stores at some point. And I wouldn’t even suggest starting. The very, very dirt ground minimum you need to start a boutique is $50,000. So, that just gives you an idea. A 1,000 square foot store actually isn’t very small, but I had a store.

And if you can imagine after we had to go in, it was an old Tan-N-Go, so we had to come in ourselves. And my sister went in and knocked walls down with axes. She had just started her own business as a construction. She’s like a general contractor. So, she’s like, “You’ll be my first job.” And we’ve got axes and we’re knocking down tanning stalls and pulling up the terrible carpet. It’s like black and neon confetti. We had to tear all that up. It was weird. We had to tear it all up, redo all of it.

So, that took almost half of everything. Then I had to get fixtures, which if you can imagine, I had two four way racks that has four arms on it that you’ll see in a Macy’s or something. It’s like a rack that holds clothes. I had two of those. So, that’s all I had in the middle of my store with two little racks and me and my little podium stand, and then a few tables that I had pulled from my apartment and a couch that I had in my apartment. So, I didn’t have any. I had a bed left at my apartment.

So, yeah, that’s how that happened. I would never recommend that. You really need a lot more money. Things have just worked out because of marketing strategies that I pulled. The only reason it worked out was because I knew that that location was the location. It was on an island. There was no store on that island. There were tons of homes on the island. There were restaurants, but there was not a store. There was a grocery store.

So, I knew in my head if I could get it going and just keep putting all the money I make in inventory back in the store and grow it and grow it and grow it, people are going to come unless they want to leave the island and the closest clothing store from there is 15 minutes.

CAMILLE [11:29]

So, what island? Where are we physically in the world?

ALEXANDRA [11:32]

We’re in Memphis, Tennessee. There’s an island called Mud Island off at Harbor Town is the town. So, yeah, it’s weird. It’s like right in the Mississippi River.

CAMILLE [11:43]

Cool. So, how did that lineup with you working sponsors and building your brand online?

ALEXANDRA [11:49]

Yeah. So, basically, because I was taking pictures and clothes and writing my little blog on the pictures, and then also, you’ll probably remember this. Remember when Facebook business basically didn’t have an algorithm? Actually, yeah, the early days of Facebook Business. So, whatever you posted, people could see and they could comment sold. And people are making tons of money, especially boutiques.

It was even before I had an online store. I was selling everything through Facebook, writing it on my blog, linking the blog to Facebook and people were buying and reading and all of that. So, it segued into this whole thing.

My first strategy was to get followers to buy my clothes. I was a one-track mind. And then, whenever it just expanded and expanded and I started having brands reach out. And at first, they were other small businesses. And so, when I started working with them, then other larger brands started noticing and it just went from there.

CAMILLE [12:52]

That’s awesome. So, let’s talk a little bit about your personal life. I know that you had mentioned this to me before we started the call and that is very much interwoven into the trial and error of building your business and what was going on behind the scenes. Can you tell us a little bit more about, first of all, how you were able to keep it together? Your mind, it’s just like, I’m doing this. I’m going to build this store. I’m going to start. There’s so much strategy there, but I know that behind the scenes too there was a lot of heartache as well. Can you talk us through where you were in that place?

ALEXANDRA [13:26]

Absolutely. So, when I started all of this, I was 26. I was unmarried, had no kids. And in the middle of this, so I had my first store, let’s see, it was I had it for about 4 years. And then, I ended up getting married. So, I ended up in that time meeting someone.

And truth be told, in that time, 2 years after I started the store, meeting someone, we were together for a year. I got pregnant, was not married, had the baby, got married 6 months later. And then, got pregnant about a year after that, after we were married with my second child.

And I talk about this in the book and my ex-husband and I are very good friends. I’ve remarried. Him and my husband are friends. We’re not hanging out doing barbeques, but he’s asked to come over and use the pull on in the weekend when we’re out of town and we’re like, “Yeah.” We help each other out a lot.

But during that time, we both had a hand in what was the demise of our marriage, but I think my big hand was I was so focused on my dream as an entrepreneur. I used to say that I was going to build this big empire and I had all these aspirations of having a high-rise office building in Chicago and all this stuff and just have all these franchises because I ended up franchising after I got married.

And I can tell you more about that, but as far as the heartache goes, he would get home and I would stay at the shops until 1 AM, 2 AM, 3 AM or when I would be home, sitting in my office just googling, researching, YouTubing, watching all the ways to market, watching what other people are doing or I would be leaving to go to markets and staying for weeks at a time. And sometimes, he would come, sometimes, he wouldn’t.

So, I think I was so into work that we just became strangers in our own home. I would come home, and then go straight back to work even if I came home before he went to bed. And I think maybe he just was lonely and needed a friend. And not saying all that, there was no infidelity or anything. I just think he just was like I’m just at this house and my wife’s not here. And sometimes, the kids would be up at work with me, and then I would come drop them off and go back to work. So, that really is how that all happened. That’s really the gist of it.

And so, we ended up splitting. Just like what I did with the business, I was like this is going to be fine. New path, it’s better for the family. It’s better for all of us. I was wrong. It was way harder than I thought it would be. I almost lost my home. I have always just made things work, eventually. It’s like I need a couple extra hundred, I’ll just go clean the house or work harder or take a job over here. I’ve always just made things work. And I just thought that was the way it would be. I kept the house and it just wasn’t.

So, I had to get on government help to help take care of the kids, keep my house. It was very humbling. It was a hard time. There was nothing to be embarrassed of, but I was because it wasn’t ever my plan. And then, it’s like file bankruptcy or take help from the government. My mother was like, “You’ve been paying taxes since you were 14. That’s what it’s for. It’s for if you come on hard times.”

So, went through all of that, I’m happy to say within about a year, happened to get government assistance, I was able to turn things around. They let you stay on it for 5 years, but of course, I won’t take advantage. So, got off of it, was happy, was glad that it was there.

I’m an advocate of that for women. Hey, know what’s there for you, especially if you’re working hard and paying back into the government. But it was hard times. It was hard times. I know it was a long story. I was trying not to drag it on, but it was tough. I literally almost lost it all physically and mentally. It was a strain.

CAMILLE [18:00]

Yeah. Thank you for being so vulnerable. I feel like that’s something that a lot of people can relate to and also the fear of failure is what holds us back of what if something like that did happen? And I love that you can speak to that of saying, I’ve been there and I was able to overcome. And so, what advice would you give to someone who maybe is in a place like that of feeling desperate or feeling like they won’t be able to get out or maybe just having that fear of launching of even starting? What advice would you give to either of those people?

ALEXANDRA [18:38]

I will say this. You are in a position like I just described, one of the biggest things and I’ve always prided myself on not giving a, you know what? What everybody else thinks. But I have always been successful up until that point.

In my head, I kept thinking, I’m always reaching the new rank on the ladder. I’m always climbing. I hadn’t been knocked down to the bottom ever. So, I didn’t care what people thought until I got knocked down of the stool that I was like I’m just going to keep going, going, going. Failure wasn’t even a thought until that point.

I’ve started feeling like a huge failure especially as a mother, as a business woman, as a person, as a wife. I was like how could I have let this get to this point? And so, the hardest part was, like I just said, having to get assistance, having to reach out, having to ask for help. I had never done that before from family, from anybody. I’ve never leaned on anybody. And at this point in my life, I literally didn’t have my husband and I had children I had to take care of.

You’re going to start having this feeling of worried about what other people would say. If you get to that point, you will humble yourself very fast. You can either sit, and basically part of me wanted to sit in my room in the dark and be like I never want to come out, and just let everything crumble around you or you can literally pick yourself up, walk out that door and start reaching out and asking people for help.

And I can’t even describe the feeling. It’s the worst feeling for me, but needing to lean on other people and worrying about what other people and being so vulnerable, that’s the word, being extremely vulnerable. But you got to do it. And I will tell you, in that moment, you will find out who is there for you and cares for you and who is not and you will build some relationships. But you’ve got to be able to do it and be able to figure out what your options are because the only other way if you don’t do that is to lose everything that you have.

Any time in situations where I’m like that, I’m like what are my options? It’s to keep my pride and lose everything I have or become extremely vulnerable, humble myself, and push myself out there and be like, “Hey, I need help.” My mindset changed a lot after that from a business standpoint, but even from a mental standpoint. It’s okay. It’s okay to reach out and lean on those people.

CAMILLE [21:19]

Yeah. How do you think you were able to cross over into that acceptance of needing help? Was there someone who helped you through that? Was there guidance that you were given? As a very successful entrepreneurial person, as you were saying, that was a nightmare for you to be like, no, I’ve always been successful. So, how did you get to that place of being able to crossover?

ALEXANDRA [21:40]

It was a do or die. Part of me is scared to tell this story only because in the day and age that we’re in, people judge so much or maybe there are people that were in my situation that maybe still are and they feel some sort of way about this. But for instance, when I got on WIC, that is Women, Infants, and Children care, they give you these coupon things to help feed your children. Because when I got a divorce, my youngest was 6 months old. So, formula, it’s expensive, ladies. And it’s even more now.

CAMILLE [22:17]

So expensive, and diapers and everything else, yeah. It’s crazy.

ALEXANDRA [22:20]

Yeah, it was crazy. So, when I went to these grocery stores, at first, now I think they have debit cards, which I wanted to advocate for. I was like I want to advocate for this in my city because you would go and they’re like these checks. And each one has to be scanned and rung up separately. So, there’s ten of them, so ten different transactions plus extra what you’re buying. The line’s super long behind you. People are changing lines, just, “Oh my God, when is she going to be done? What is she doing?”

No one knew my situation. I can’t tell you how many times I fought back tears in the grocery store. I would never even go to my local grocery store. After I figured out that was the process, I was afraid I would run into someone that I knew and they would be like, “What are you doing?” And then, me have to explain the whole story and cry in front of everybody, and then people will start feeling bad for me.

And that’s the worst thing. I never want anybody to feel bad for me. So, it literally was a do or die. No one wants to do that. So, I could’ve not have done it, but then I could’ve not fed my children. You know what I mean?

CAMILLE [23:26]

Yeah, you have to.

ALEXANDRA [23:37]

Yeah, you just have to. So, no one really helped me through it. I just was like, you know what? You’re going to have to just put that tail between your legs and just do it. That also motivated me though to try to get out of that situation as quickly as possible. That’s when I started just branching out into all these different things to try to grow the business rapidly and get out of that situation.

CAMILLE [23:52]

Yeah, okay. I love that answer. And by the way, why do they make it so painful? Now, they have debit cards. You’re already in a place of needing the help and not wanting to feel other and looked down upon. And by the way, you have to wait in line for hours upon hours. That just seems horrible.

I actually have a friend who is in a very similar situation now, recently divorced. And she said, “I just found out I make $100 too much to get WIC now.” I’m like, “What? There’s got to be something we can do.” And she’s like, “Yeah, I’m $100 too much.” And I’m like, “That’s a price of 5 gallons of milk right now. Let’s get serious. This is crazy.”

ALEXANDRA [24:36]

Right. It’s a matter of $100 too much, but the WICC can give you $400 worth of food. So, if you think of the trade-off, yeah, she makes $100, so she can try and feed her family on a $100 or if the trade-off is $100 and they’re going to give you $400, just give her $300. Do the trade-off of it. Because it’s not apples to apples and that can really mean a lot. It can help a family a lot.

CAMILLE [24:57]

Yeah. It sounds like through this process, and correct me if I’m wrong because I haven’t read your book yet, I’m really looking forward to it, but is this how you were able to develop the practices of The Unconventional Entrepreneur, the marketing practices and how you were able to push and grow your business? Talk us through that process about what you learned.

ALEXANDRA [25:15]

Yeah. So, The Unconventional Entrepreneur, it started off as googling. Basically I went to college, but college, they teach you what I call traditional entrepreneurism. So, it’s basically what the textbook says. There’s a difference between academia and practitioner. The academia world is going to teach you what the research says and what the textbook says. The practitioner world is going to teach you the actual hands-on what works in practice. And not to say what academia says works does or doesn’t work in practice, but practitioners, you literally learn by doing.

So, an unconventional entrepreneur first is more when it comes to traditional and/or academia practitioner, they’re more towards the practitioner. Because I had to learn all by googling and by hands-on experience. So, that’s where it started.

I will say that going through all of this, yeah, when I needed money and I’m like I need to come up with a couple $100 in 2 days or 3 days, I’ve got to find a way. I started looking at because you got to pay to play. Everyone knows that too and even back then.

And what that means for those of you who may not know what it means, you can’t just start a business, and then think that’s it. You have to pay. You have to funnel money into it. So, if you think about the situation that I was in and literally not having money, but knowing that I needed this business to survive and having to pay to play. I’m online. I’m on Facebook, googling different Facebook people who do advertising.

And I have $50. I really need all of this for my home and for my family, but $10 of this $50, can I turn this $10 to $20 or $30 within 2 days by using Facebook marketing and conversions? And in those cases, I was able to do that. But it’s a risk especially when you’re in that situation, $10 doesn’t seem like a lot, but it is a lot when you have nothing.

So, that’s really where it started. I started getting more strategic with it. I’ve always been unconventional on everything that I’ve done with life and business and everything. But I really started putting a practice to it, and then just as I started realizing, hey, you can really make a lot of money if you strategize and you find your niche and find ways to do it. I just snowballed that into different ways, different practices, different strategies to really fast track that.

Because for me, it was like throwing spaghetti against the wall and seeing what stuck. So, you don’t have to do that if you have a blueprint. So, that was my way into The Unconventional Entrepreneur, especially teaching it. I’ve got online courses and the book was I need to get a blueprint because this is crazy. It’s crazy having to figure it out on your own.

So, yeah, that’s when I put it into practice more. When I realized, hey, the money can come from this and how quickly it can come from it and I’ve learned this. A lot of people will be like, “I’m not telling anybody.” But for me, it’s like there’s so much money to go around. Share it with the world. Write a book about it and create an online academy and just teach women or men everywhere how to do it.

CAMILLE [28:49]

Yeah. I love that. I think that right now, I’m actually building a motherhood in business course and membership and the person I’m learning from has a course and membership for mothers in business. And she’s like, “Listen. All of this is here for you.” She’s like, “I don’t look at you as competition. I look at you as a colleague and I want to help you succeed because that helps me succeed too.” She’s like, “I am at that place where I know that there’s plenty for everyone.”

And I think that that mindset and that flow of energy and mindset is nothing but good. And I love that you live that and that you’ve shown that through writing this book. So, specifically if you could point to one thing of how you shifted into that because you said marketing practices in Facebook ads, what was that that changed in your business? Specifically, what were you doing now to create that shift in your business?

ALEXANDRA [29:44]

So, there were two reasons. One was more of I don’t know if selfish is the word, but a selfish reason and the other was an opportunity to help others. So, the main reason is because, and you probably know this being on Instagram and other social sites, you cannot put all your eggs in someone else’s basket.

So, if you’re putting your eggs in Instagram basket, Facebook basket, Pinterest, whatever, TikTok, if they decide to close you down, you’re done. I’ve seen people lose their business overnight and it’s devastating, talking six figures, losing their Instagram account and they’re done. They have no job now. Yeah, it gives me chills to even think about.

There’s insurance out there for that. Thank the Lord now. I just found that out the other day. This happened to my friend and I was like I need insurance for this. And they do have it for influencers, but it happens.

So, I was like I obviously need to grow the blog more. And I do well with the blog, but I need another branch to make money. And so, I was like I’ve got this knowledge. I’ve been doing this for 10 years now. Yeah, started in 2012. And I’ve gone into branding a cosmetic line, ended up branding a clothing line, opened a brick-and-mortar store, opened an online store, have a blog. I’ve done all these different things.

And I thought, I can package this up and create several courses like how to do blogging or I’ve got one on how to launch your own brick-and-mortar retail store and teach you how to do commercial contracts and all of that. I thought I’ve done all of this, I could put this into an online academy and start teaching women.

And the other part of me was I had so many people that are coming up anyway that’ll reach out to me like, “Hey, I’m in the area. Can we go get coffee?” And I’m meeting people this way. I’m like, “Sure.” I’ll go get coffee and chatting with them.

And I thought, for so many people that are asking these questions, the number one thing to making a product or innovating is to answer the questions of your demographic. And the questions of my demographic and people that follow me, they’re generally women in corporate world, mothers, stay-at-home moms, stay-at-home wives that just want to fuel their life with passion. They don’t want to think in their head, is this it? Is this what I’m going to be doing forever?

And so, they see my story and they want to do something like it. And I’m like, yeah, of course you can. So, that was the other reason that I segued in. So, when COVID happened, and you said something earlier that is so true, because before COVID, I feel like it was harder to get into the blogging and influencer world because all the OGs in there and people like us that have been doing it for a long time, it was like we had I won’t say all of the brands, but we were a big chunk of the market as far as working with larger brands.

When COVID happened, it was like the biggest opportunity. It was different from 2008 because people were furloughed or lost their jobs unfortunately or were working from home. And all they have is this computer in front of them and social media. It’s literally the only thing, not the only thing, but one of the only things you could do to keep yourself occupied. So, people started creating new accounts. I’ve seen people go insanely popular within a year’s time.

And so, now is the time. If you want to do it, you can. And that’s the thing too. I thought with my course and my book, I’m like now’s the time. I’ve been helping women for the past 10 years, but I need to fast track this and get this book out, get this course done because people need to hop on this opportunity right now before everything goes back to normal. You got to know when to play the card and now’s the time.

CAMILLE [33:44]

I love that. This has been so helpful. I think that you and I are so much in line with that where I want more than anything for mothers specifically especially to know that there can be purpose fueling your day and also to bring income in too. I think that that is such a beautiful thing that there is so much opportunity and I love that you’ve built this course and this book. Please tell everyone where they can connect with you online.

ALEXANDRA [34:10]

Okay. You can go to my blog is www.citychicliving.com. And there is a link. My book is right here. There’s a link to my book on the blog and you can order it there. And my Instagram is @alexandra.nicole. And for the online academy, if anyone’s interested in checking that out, I’m about to launch another large course that goes along with the book hopefully by the end of next week. It’s www.learnunconventional.com.

CAMILLE [34:39]

I love it. This has been so awesome. Thank you so much for being on the show.

ALEXANDRA [34:44]

Thank you for having me.

CAMILLE [34:45]

It’s been a pleasure. And for everyone listening, please go ahead and follow along with Alexandra and leave a rating and review. We want to hear from you if you have specific people you want to be on the show, let us know. Everything, every time you touch out and reach out to me on a DM, I love it so much. So, let’s stay connected and I will see you next week.

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If you are listening to today’s episode and thinking, “What can I do to start a business today or I am so overwhelmed, I need your help,” I am here to help you. This is Camille, the host. And of course, as you know, I have my 60 Days to VA program where I actually help you as a stay-at-home mom create a business that you love using the hours that you have to give.

Now, this has morphed into something new where I’m actually connecting busy entrepreneurs with my graduates of 60 Days to VA and I’m helping to grow entrepreneurs’’ businesses by giving them the ability to have more freedom and more white space. So, if you are looking for coaching in building a business or help you to grow a business, please reach out to me www.camillewalker.co under coaching services and I would love to help you grow as well.

Hey, CEOs. Thank you so much for spending your time with me. If you found this episode inspiring or helpful, please let me know in a comment and a 5-star review. You could have a chance of being a featured review on an upcoming episode. Continue the conversation on Instagram @callmeceopodcast. And remember, you are the boss!

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